5 Tips That SMO Experts Use to Get Website Rankings

It would be a challenging task to separate social media networks from SEO, as these two digital marketing strategies are interconnected. The combination of these two marketing strategies helps to build a solid online presence. As a result, it naturally increases the awareness of companies ‘brands from the targeted audience. Thus, having a strong presence on different social media platforms directly boosts the SEO results and rankings.

But how do several companies maximize the true potentials of their social media optimization (SMO) efforts? There are many companies that provide great SMO services in India that fulfill the required goals. But here are some SMO techniques that experts use to boost the website ranking and online presence of a company.

Prioritize Keywords

Aligning the keywords and social media networks provide maximum exposure and online presence to the companies’ social networks. Generally, keywords play a huge role in terms of social media analytics. Companies need to smartly structure the keywords and target key phrases into details of their social profiles or social media pages. Adding such foundation-level keywords helps to achieve visibility in keyword searches on Google’s search engines.

Integrating Social Media With Website

In order to promote a brand and boost an online presence, companies need to combine social media with the website. There are other social media platforms such as Facebook, Google Plus that have the advantage of high web authority. Thus, links on these social media platforms are mostly considered to be higher-quality links. Furthermore, the company should allow users to sign-up or log in while using social media logins. When a company uses this feature to their website functionality, it can provide a better user experience, which as a result helps to increase registration conversions.

Use External Inbound Links

Apart from integrating social media and using keywords, using external sites to link the content is another great way to improve social media optimization. However, to make this step a success, the company needs to post high-quality and engaging content on its social media channels. Next, companies need to constantly promote the content by sharing it with existing threads and discussion forums. This process helps to maximize external link sources and make a company an authoritative leader by enhancing SEO (Top SEO Companies in India).

Optimizing Posts

In order to achieve better visibility of posts on social networks, the company needs to optimize its posts for search engines as well. It could be any well-designed infographic, a video, article, etc, to anchor the posts to increase engagement. Be it any form of content, it should be short, descriptive, and attention-grabbing. Lastly, the content should carry a title that is well-optimized for a particular type of search.

Micro-Blogging

Most of the digital marketing company in India promotes the idea of Micro-blogging. Unlike other regular blogs, micro-blogs are very small. They are usually written in a sentence or two and are used to showcase short pieces of information. There are many sites that use micro-blogging sites such as Tumblr, FriendFeed, Posterous, and more. Micro-blogging helps to fuel trending social media posts and boost better search rankings. In addition, it can be manually or automatically directed to different social media platforms depending on the form of microblogs.

7 Benefits of PPC Advertising for your business

The one thing common between Google Ads, Microsoft Advertising, and Facebook Ads is that they all are Pay Per Click advertising platforms. Many online marketing companies in India are using these services to boost their sales and earning a considerable amount of profit.

In order to stay ahead of the competition, a business must adopt such smart services to enhance its sales and growth. Every business is looking for low-cost and high-impact advertising options and Pay Per Click is the answer. Today we will discuss the benefits of PPC advertising.

Cost-Effective

Pay-per-click advertising allows you to control your budget, targeting, and ad placements accordingly. With ongoing PPC campaign optimization, you will quickly find out the positive results between your budgets. When you use PPC advertising services, you do not need to pay for ad impressions or reach. It is one of the most effective ways to market your business.

Instant Traffic

It takes quite a while to create the brand image, which leads to heavy traffic for your products and services. Climbing the organic search rankings for keywords can take time. Organic growth is necessary for building a long-term brand, but sometimes you need quick results. PPC can design and implement a campaign for your business, which will start driving targeted traffic to your business instantly.

Proper Leads

You want to market to the people who are interested in buying the company’s goods and services. PPC marketing allows you to connect to the potential leads which can get converted into proper clients. There are many PPC services in India that are providing quality work to their clients.

ROI

Every company wants ROI. When the company pays an amount, they expect positive results. Without any profits from the investment, the company will not sustain itself. Therefore, it is best to market your products and services with the help of PPC. PPC has a sizable rate of ROI, and PPC campaigns are much easier to run.

SEO Improvement

There are online marketing companies in India and around the world that recommended PPC marketing to businesses all across the globe. PPC is a great tool for planning your SEO strategy. It allows you to test your keyword strategy before making any long term for your SEO. PPC allows you to create campaigns to improve your website content.

Social Media Enhancement

It is essential to have a strong social media presence and strategy. When you integrate your Pay Per Click campaigns with your search and social media, you can reduce your cost and gain more potential clients on multiple platforms. This trick is performed by different online marketing companies in India and across the world.

Retargeting

When you combine your Pay Per Click strategy with Google Analytics, you can create data for your potential clients, and you can run ads specifically to re-target the customers. The chances are high for your re-targeting strategy to work as the customers are familiar with the product and service provided by the company.

6 digital marketing strategies for e-commerce platforms

Gone are the days when shoppers had to physically visit malls and stores to make a purchase or learn about new products. With new digital technologies, the world is changing in innumerable ways. Especially in the case of E-commerce businesses, digital transformation has significantly altered the status quo. Now, customers can easily buy products and services without even setting foot outside of their homes. Thus, creating an effective digital marketing strategy is imperative for businesses that want to increase brand awareness and drive more online sales. The following steps will help firms in staying ahead in the game and conquer the overall digital landscape.

Personalised pages and services

As rightly said by Clare Muscutt, “Building a good customer experience does not happen by accident. It happens by design.” Thus, firms must devise ways to provide personalized products and services to their customers in order to fulfill their specific needs. The websites of E-commerce platforms must cater to the distinct preferences of various demographic groups. Online stores can engage with their customers by offering them discounts, coupons and promoting new items at the same time.

Integrating Artificial Intelligence

With advancing digital technologies, firms can conveniently track customer behaviour and their purchase history for better research and analysis. Artificial intelligence can significantly impact e-commerce sales with its measurable analytics and algorithms. An example of AI that is increasingly being used in many online websites is a chatbot. Acting as customer service representatives, chatbots answer all customer queries and provide a personalized touch to the online platform. Thus, firms must utilise the power of AI to create a better experience for customers and drive revenue growth.

Mobile friendly website

Trends shift constantly and so do consumer habits. In today’s time, people are more inclined to make their purchases on mobile devices. Hence, firms must target a responsive design for their website that works efficiently on a mobile device too. A mobile-friendly web design will help e-commerce platforms to become more accessible for their customers. 

Incorporating social media for sales

Social media is a virtual treasure chest of potential customers. It gives firms the ability to reach new target audiences and create brand awareness among them. Businesses must use social channels such as Twitter, Instagram and Facebook to encourage people to make purchases. It offers customers a more convenient and faster way to review a firm’s products and services and ultimately engage in a sale.

Manage customer reviews

It is often said that a happy customer is the best sales representative of any business. It is especially true in the case of e-commerce businesses where trust and reputation are given high regard. Adding customer ratings and reviews is a great way to boost sales and earn the trust of potential customers. People tend to trust word-of-mouth more than any other form of advertising. Thus, generating positive reviews on your website can substantially benefit your firm.

Referral marketing

Referral marketing is an innovative technique that provides incentives to customers in order to encourage them to promote the products and services of a firm on their own. It is a common perception that people trust their friends and family more than fancy advertisements. The concept of referral marketing plays on this notion and provides a cost-effective solution for a more direct form of advertisement. 

A guide to online marketing: Features and benefits

Do you remember the last time you physically went to a shop to buy something or avail some service? Don’t you find it convenient that you can buy and sell products and services within the comforts of your home? Traditional business models would agree to the fact that digitalization has taken over the world by storm. Today, technology has stepped into the daily lives of people. It has become the heart and soul of every business. Therefore, many firms have turned to the Internet to promote and advertise their products and services for public use. This is what professionals commonly call online marketing or digital marketing.

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Steps to regain market presence with MAG

A good brand image takes years to build. With a suitable strategy and proper execution, any business can create an unforgettable market presence that aligns with their goals. Every firm, whether big or small, aims to create a space for themselves that reflects their intent and target. Their goal is to develop a loyal customer base that can help them to establish, expand and strengthen their presence. Therefore, building a brand awareness is one of the most important steps in achieving this objective.

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Factors to keep in mind while building an online marketing plan in 2020

As 2020 is approaching, every business has started planning some powerful strategies. One of such important strategies is an online marketing plan. 

Every year, new trends emerge in online marketing, and each year, businesses try their best to keep up with these trends. A well-executed online marketing plan is about considering these trends and creating a full proof plan. To ease it out for you, we have mentioned a few factors you need to keep in mind while building an online marketing plan in 2020.

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DOs & DON’Ts DURING THE SEO HUNT

The advantages of hiring for SEO are no more a mystery. Mag Studios has previously suggested ample benefits of engaging with a Digital Marketing Company to manage and maintain the online presence of your business. Today, we will be defining the significant mistakes which most people make while searching for these services. This blog is for you if you are looking for the services online because it is not a reliable process as the search engines such as Google might display a false company at the top. You must consider the following aspects during the SEO hunt. Below is a list of mistakes which you should ignore; and actions you must perform to find the top SEO Companies.

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How to Make Your Next Blog Go Viral?

Whenever you curate any type of content and publish it, for most part you wish to see it going viral – screen to screen – person to person, giving your brand identity and keeping the audience informed.

But what really makes a blog post viral-worthy? Are there any key ingredients that you need to make a post that is highly shared and of great value?

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How Well Can SEO Alter Our Website’s Digital Marketing Life?

If you know what SEO is, then you may know its mystery too. Well, some digital mysteries don’t have an ending or any dynamic conclusions. The mysterious questions lingering on our minds all the time is ‘WHAT ARE SEARCH ENGINES LOOKING FOR?’ or ‘HOW CAN ONE BUILD A WEBSITE WHICH IS EASILY ACCESSIBLE AND TRACEABLE FOR SEARCH ENGINES AND AUDIENCE?’  or ‘HOW CAN SEO MAKE ANY WEBSITE’S PRESENCE TRACEABLE?’.

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Best Email Marketing Strategies for 2018

Email marketing is still one of the most effective methods of directly communicating with your customers. It is used by thousands of businesses of all sizes across the globe to get more clients onboard, drive conversions and generate more revenue.

By all means, email marketing helps you to establish a good rapport with your customers with measurable results and great ROI. And yes, if you want to level up your email marketing strategy, then here are the most effective ways to do it –

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