YouTube recently made an announcement that it is changing the attribution criteria for TrueView for Action video ads. These ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads.
Ever been to page 2 of Google while looking for a product? OR To page 3, 4 or 5?
Probably lost your interest at page number 3, right?
Human minds are wired in a way that our comprehension of ‘Which is the best product?’ depends on where it ranks on Google, along with the brand tag. We are bound to trust the authenticity of anything that tops the rank and shows up on first page.
No wonder everyone has gotten so fierce in bagging the top spots these days.
Whenever you curate any type of content and publish it, for most part you wish to see it going viral – screen to screen – person to person, giving your brand identity and keeping the audience informed.
But what really makes a blog post viral-worthy? Are there any key ingredients that you need to make a post that is highly shared and of great value?
Marketing is “Get More Done. Adapt to Change. See Measurable Results.”
The goals of Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function; Hence here are the best marketing practices to follow as the latest trends:-
Most online organizations battle with a great deal with regards to online marketing or promotions, mainly due to the sheer volume of individuals, both in terms of rivalry and clients existing on the web. For example, more than 1.17 billion unique people search google each month. Also, that is only half of the aggregate quests that happen on the web. It is a tedious and testing errand to emerge in this situation, exceptionally for smaller organizations.
Most of the marketing strategies fail because all firms seem to promote the same product in the most common ways; There is absolutely no difference. To stand out and beat all your rivals, Competitive research is really important. Competitive Research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of competition do they pose. And if you are wondering how to do it, then these are the four most crucial steps :
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
We all know that a backlink is clickable text on a website that links back to your website. Even laymen with little SEO knowledge now know that backlinks are the key to ranking in Search Engines. More and more number of people are seeking audits for their website for removing the bad backlinks and enhancing the credibility of their website. Backlinks are basically “votes” from one website to another. In other words, if your website gets a backlink from a related website, the search engines consider that a “vote” for your website as a quality place to visit. Because Google uses robots to gather information and decipher the good from the bad, a backlink is a logical way to evaluate the value of a particular website for a particular keyword or phrase.
It comes as no surprise that social media has become a real factor in rankings. Social media is best described as any site that involves user interaction to drive the site – Facebook, Twitter, Pinterest are all social media platforms.