Social Media Marketing is the process of gaining traffic or attention through social media sites. It helps us to build links that in turn support the SEO efforts. It comes as no surprise that social media has become a real factor in rankings. Social media is best described as any site that involves user interaction to drive the site. Many people also perform searches at social media sites to find content but now it has now become a massive part of our professional approaches. If you are considering Social Media Marketing as a new business strategy, then go ahead and check out the laws that we have listed for successful SMM:
The Law of Listening
Success with social media and content marketing requires more listening and less talking. Analyze your target audience’s online content, their behavior, their preferences and join discussions to learn what’s important to them. Only then it will be possible for you to target your audience and expect conversions.
The Law of Frequency
If you are posting content for Indian audience then make sure the timings are according to the Indian timeline, which means if you are posting from US, then publishing timeline should be scheduled according to the Indian time. It makes easier to target your audience if doing it geographically.
The Law of Accessibility & Constant Presence
If you publish your content and then disappear, chances are that your audience will find a replacement sooner or later. So, don’t publish your content and then disappear. Be available to your audience and be consistent in publishing your content. This increases your brand’s credibility and makes it entrusted.
The Law of Focus
Focus on providing good content every single time. So, specialise in one thing at one time because a highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
The Law of Quality over Quantity
Quality wins over quantity. It’s better to have 100 online connections who read, share and talk about your content with their own audiences than 1000 connections who disappear after connecting with you the first time. This is why you need to target your audience with a highly-focussed strategy and be the master of it.
The Law of Compounding
If you publish unique, amazing quality content and work to build your online audience of quality followers, then the chances are high that they’ll share it with their own audiences on their own Social Media Handles. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
The Law of Patience
Great things take time to build. Social media marketing success doesn’t happen overnight! Have patience and keep posting valuable content as you’ll need to commit to the long haul to achieve results.
The Law of Value
If you spend all your time on the Social Web directly promoting your products and services, people will stop listening. There will be a time when your reach will automatically decrease. You aim should be to must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
So, these are the laws which can be used as the major strategies to promote your brand through Social Media Marketing. At Mag Studios, we use these laws as a rule of thumb and give the client their desired results. So, if you are looking for Social Media Marketing services, then call us at +91 99100 70501.