Factors to keep in mind while building an online marketing plan in 2020

As 2020 is approaching, every business has started planning some powerful strategies. One of such important strategies is an online marketing plan. 

Every year, new trends emerge in online marketing, and each year, businesses try their best to keep up with these trends. A well-executed online marketing plan is about considering these trends and creating a full proof plan. To ease it out for you, we have mentioned a few factors you need to keep in mind while building an online marketing plan in 2020.

1. Be creative.

Being creative is a requirement in the field of online marketing. It is something that you can not teach someone, but instead, it is gained by experience and out of the box thinking. 

Try to build a creative online marketing plan. Do something that other businesses haven’t thought about yet. A creative online marketing plan more likely to attract the audience and customers.

2. Set your goals and objectives.

Before starting anything, you need to set a common goal and certain objectives. You need to have a clear objective of where you want to take your company. Keep your goals and objectives clear: and try to push beyond your comfort zone.   

3. Video marketing.

Video marketing is a growing trend, which many businesses are leveraging on. Videos are a more engaging and impactful way to reach a wide range of audiences effectively.

There are many platforms for video marketing, not just youtube but, Facebook, Instagram, and Twitter are also some of the common and effective video marketing platforms. Although, it entirely depends on the type of business, which platform or type of videos will be helpful for you. 

4. Shareable content. 

Shareable content such as images, GIFs, videos, infographics, and memes are also gaining quite a popularity in the past few years. 

Shareable content increases your chances of going viral. With the help of shareable content, you can target the younger generation. Many big companies are using them to promote their products, and they have been very successful as well. 

5. Voice search.

A few years ago, no one gave much importance to voice search, but as 2020 approaches, more and more companies are making it a part of their online marketing strategy. 

Voice searches will play a huge part in online marketing in 2020. The rise in demand for smart speakers and virtual assistants like Alexa, Siri, and google assistant is one of the reasons for it. That is why you also need to keep it your mind while planning out an online marketing strategy.  

6. More use of social media.

Social media has become a must-have in the list of online marketing tools. If you are using very few social media tactics to promote your company, then it won’t be as impactful as it should be in 2020. You need to increase the use of social media in your online marketing plan. 

Social media platforms like Facebook, Twitter, and Instagram are a great way to reach a wide range of potential customers. They have also been proved successful in improving customer relations. 

7. Personalization.

People nowadays love exclusivity, and they are fed up with old marketing tactics that are not customer oriented and personalized. 

You need to build an online marketing plan which can offer your target customers a personalized experience. You can take your customer’s feedback in the study and should provide them with personalized emails and offers. This way, you can increase your customer’s loyalty towards your brand.


The Internet is a dynamic platform, as it always keeps changing according to time and available technology. That is why you also continuously need to change your online marketing strategies with time.

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