Most of the marketing strategies fail because all firms seem to promote the same product in the most common ways; There is absolutely no difference. To stand out and beat all your rivals, Competitive research is really important. Competitive Research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of competition do they pose. And if you are wondering how to do it, then these are the four most crucial steps :
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
We all know that a backlink is clickable text on a website that links back to your website. Even laymen with little SEO knowledge now know that backlinks are the key to ranking in Search Engines. More and more number of people are seeking audits for their website for removing the bad backlinks and enhancing the credibility of their website. Backlinks are basically “votes” from one website to another. In other words, if your website gets a backlink from a related website, the search engines consider that a “vote” for your website as a quality place to visit. Because Google uses robots to gather information and decipher the good from the bad, a backlink is a logical way to evaluate the value of a particular website for a particular keyword or phrase.
It comes as no surprise that social media has become a real factor in rankings. Social media is best described as any site that involves user interaction to drive the site – Facebook, Twitter, Pinterest are all social media platforms.