5 Tips That SMO Experts Use to Get Website Rankings

It would be a challenging task to separate social media networks from SEO, as these two digital marketing strategies are interconnected. The combination of these two marketing strategies helps to build a solid online presence. As a result, it naturally increases the awareness of companies ‘brands from the targeted audience. Thus, having a strong presence on different social media platforms directly boosts the SEO results and rankings.

But how do several companies maximize the true potentials of their social media optimization (SMO) efforts? There are many companies that provide great SMO services in India that fulfill the required goals. But here are some SMO techniques that experts use to boost the website ranking and online presence of a company.

Prioritize Keywords

Aligning the keywords and social media networks provide maximum exposure and online presence to the companies’ social networks. Generally, keywords play a huge role in terms of social media analytics. Companies need to smartly structure the keywords and target key phrases into details of their social profiles or social media pages. Adding such foundation-level keywords helps to achieve visibility in keyword searches on Google’s search engines.

Integrating Social Media With Website

In order to promote a brand and boost an online presence, companies need to combine social media with the website. There are other social media platforms such as Facebook, Google Plus that have the advantage of high web authority. Thus, links on these social media platforms are mostly considered to be higher-quality links. Furthermore, the company should allow users to sign-up or log in while using social media logins. When a company uses this feature to their website functionality, it can provide a better user experience, which as a result helps to increase registration conversions.

Use External Inbound Links

Apart from integrating social media and using keywords, using external sites to link the content is another great way to improve social media optimization. However, to make this step a success, the company needs to post high-quality and engaging content on its social media channels. Next, companies need to constantly promote the content by sharing it with existing threads and discussion forums. This process helps to maximize external link sources and make a company an authoritative leader by enhancing SEO (Top SEO Companies in India).

Optimizing Posts

In order to achieve better visibility of posts on social networks, the company needs to optimize its posts for search engines as well. It could be any well-designed infographic, a video, article, etc, to anchor the posts to increase engagement. Be it any form of content, it should be short, descriptive, and attention-grabbing. Lastly, the content should carry a title that is well-optimized for a particular type of search.


Most of the digital marketing company in India promotes the idea of Micro-blogging. Unlike other regular blogs, micro-blogs are very small. They are usually written in a sentence or two and are used to showcase short pieces of information. There are many sites that use micro-blogging sites such as Tumblr, FriendFeed, Posterous, and more. Micro-blogging helps to fuel trending social media posts and boost better search rankings. In addition, it can be manually or automatically directed to different social media platforms depending on the form of microblogs.

6 Useful SEO Techniques to Drive your Traffic

The hardest part about SEO, even for the top SEO companies is its fluidity. Google updates its algorithm at least once per day. It’s preposterous to keep track of all the changes. Do not waste your time on this. Instead, try learning the best SEO techniques which will automatically allow traffic to your website. Here are a few steps to keep in mind:

Focus on Featured Snippets

Featured snippets should become a part of your strategy. You cannot select the content shown in a featured snippet, but you can optimize your content, so it’s more likely to appear in a featured snippet with the help of long-tail keywords, proper format, and use of questions.

Learn the EAT Principle

The EAT principle can help you master long-term SEO success and help you tackle Google’s constantly changing algorithm. EAT stands for expertise, authority, and trustworthiness. It’s important to measure your brand’s reputation on the web. Google ranks more established, brand authentic sites higher on the page than the unknown ones. Therefore, you must learn the EAT principle.

Create Fresh Content

It goes without saying, but your content speaks volumes and sometimes marketers get caught in the details of the SEO and neglect to focus on creating new quality content for searchers. When you create fresh content, you get to optimize with vest SEO practices. Fresh content is more valuable to the users than outdated content. The more you publish fresh content, the higher you will rank.

Update Old Content

The best SEO techniques not just involve creating fresh content but also updating the old and outdated content which you have created. It takes an ample amount of time to create content; it is best to update it at any chance. When you publish new content, your old content can become obsolete and irrelevant. The easiest way to go back and refresh your content would be to add extra or internal links to your fresh and newer content.

Focus on User Experience

When you are creating a website for your business, it is essential to make the website user-friendly. As to boost your website, you are most likely focused on better SEO and ranking. The true way to boost your website could also be about improving your website. Mobile-friendliness, navigation, speed of the page, interactivity, and the quality of the content matters in increasing the user experience, which leads to higher traffic.

Use of Images

The world is colorful, and people like to see pictures on their social platforms. When you are reading a blog, it’s better to add a few images to make the blog attractive and effective to the readers. No user wants a dull page or article and this leads them to not return to your page, which leads to a downfall in your web traffic.


The world of SEO is constantly changing, but staying updated with the current trends and following these steps can help you rank a few steps higher and lead you closer to your goal.

5 steps to attract customers through innovative web design

It has been rightly said that you don’t get a second chance to make the first impression. This idea is particularly true when it comes to internet marketing and online presence. In today’s fast moving digital world, people have no time to pause and put on a thinking cap. Every business wants to captivate their target audience in as little time as possible. A website is usually the first exposure that educates customers about a firm’s activities. It is a vital part in strengthening the online presence of a business. 

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A guide to online marketing: Features and benefits

Do you remember the last time you physically went to a shop to buy something or avail some service? Don’t you find it convenient that you can buy and sell products and services within the comforts of your home? Traditional business models would agree to the fact that digitalization has taken over the world by storm. Today, technology has stepped into the daily lives of people. It has become the heart and soul of every business. Therefore, many firms have turned to the Internet to promote and advertise their products and services for public use. This is what professionals commonly call online marketing or digital marketing.

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Why SEO is important for your startup?

Launching a start-up and then making that start-up successful is the only goal for an entrepreneur. In an industry full of start-ups and big businesses, making your business visible is very difficult.

In the initial stage of a business, enrolling in SEO (search engine optimization) is very important for a business to make its mark. An SEO company (Best SEO Company in India) can help your start-up achieve its mark by helping you with the following factors.

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Pros and Cons of outsourcing software development to India

Looking around and seeing most of your competitors outsourcing software development to India, may have encouraged you to do the same. But, before making that decision, you must want to know why so many companies are outsourcing software development to India and if you should do it too. 

Before taking any important decision, a simple task everyone advised you to do is make a list of pros and cons, as it helps you think more clearly. That is why we have compiled a list of pros and cons of outsourcing software development to India to help you with this confusing and exhausting process.

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