Why SEO is important for your startup?

Launching a startup and then making that startup success is the only goal for an entrepreneur. In an industry full of startups and big businesses, making your business visible is very difficult.

In the initial stage of a business, enrolling SEO(search engine optimization) is very important for a business to make its mark. An SEO company can help your startup achieve its mark by helping you with the following factors.

Reach your business goals.

We all have certain goals in our life that we want to achieve. For entrepreneurs, that goal is seeing their business reach success.

SEO helps your startup reach its desired goals, whether they are of being a huge profit-making organization, or of becoming a customer-oriented company, or maybe both. SEO helps you target relevant customers, because no matter how much you spend money on promotions. If your targeted customers are not aware of your product, then you are dumping money.

Build your brand value and reputation.

For startups, building their brand and reputation alongside big shot companies is very difficult. SEO helps new and small businesses in the building and promoting their brand.

An SEO company will help you in making your brand more visible and global. The internet is a platform responsible for globalization, and SEO is about using the internet as an advantage for your business. Therefore, with the help of an SEO company, you can internationalize your business.

Most affordable marketing strategy.

Fundings for startups are pretty tight. Therefore, most entrepreneurs want a cost-effective marketing strategy. Most marketing companies will charge you a hefty amount. On the other hand, hiring an SEO company is relatively more affordable.

If you are thinking about which marketing strategy will be propitious for your startup, then search engine optimization is the only answer for you.

Get more customers.

When people use search engines to get information or to buy something, they type certain keywords in the search bar. SEO targets those keywords that your targeted customers are likely to use in a search bar, helping your site reach among the top of those search results.

An SEO company can help you get more customers because we all know, people nowadays use the internet for everything. SEO gives your website a better ranking, traffic, and visibility, which are some very important factors in this digital era to get customers.

Get a higher conversion rate.

At the initial stage of a startup, converting leads into sales is very difficult as many customers don’t want to do business with an inexperienced company.

An SEO company helps in spreading brand awareness, as people are likely to trust known brands. Therefore, it makes it easier for you to convert a potential customer into a sale.


Startups are at a delicate stage of business. From generating sales to making loyal customers, these kinds of operations are very difficult for them. An SEO company can be your biggest help in making these activities more easier for you.

Pros and Cons of outsourcing software development to India

Looking around and seeing most of your competitors outsourcing software development to India, may have encouraged you to do the same. But, before making that decision, you must want to know why so many companies are outsourcing software development to India and if you should do it too. 

Before taking any important decision, a simple task everyone advised you to do is make a list of pros and cons, as it helps you think more clearly. That is why we have compiled a list of pros and cons of outsourcing software development to India to help you with this confusing and exhausting process.

Pros of outsourcing software development to India 


Cost is a primary reason why many companies outsource their software development needs to India. India offers a variety of prices for software development. 

Every business loves cost-effectiveness, well who doesn’t. India has the availability of cheap labour and resources, which makes it affordable for outsourcing business requirements. 


Time is a precious commodity for everyone because we all got very little of it. Outsourcing to India is a much more time-saving option than in house software development. You do not have to go through the hiring and training process like you would have to do in case of in-house software development. 

A software development company in India can easily avail a large number of temporary employees. Therefore, you can easily get your software solution on time even quicker. 

Outsourcing Software Development to India

Wide range of talent

A majority of the Indian population is young and working. Each year millions of talented graduates are added in the workplace. A majority of them are STEM graduates, which makes India a large pool of talent. 

By outsourcing software development to India, you get to choose from a large number of talented and skilled developers. These developers are capable of handling a variety of technology-related work. 


Communication is an important factor that needs to be considered while outsourcing software development. Although, while outsourcing software development to India, you don’t need to worry about the communication factor. 

India has the second-largest English speaking population in the world. It makes communication much easier with software development companies in India.


While outsourcing, many companies worry about the quality of work.  We always imply that for affordability, we have to compromise with quality.

By outsourcing software development to India, you get the same quality of work at an affordable price. You do not have to compromise with either quality or affordability by outsourcing software development to India.     

Cons of outsourcing software development to India

Language barrier 

Although India has a variety of languages, when it comes to outsourcing, work can be sourced only by countries with English speaking majority. 

Many countries do not use English as an official language, and outsourcing with these countries is quite difficult for India. Although this does not affect some major countries like the United States, the United Kingdom, and Australia, it certainly limits the sources for India.

Cultural difference

Apart from language, culture is also a huge barrier for companies who want to outsource to India. India has a contrasting and different culture than other countries. Although, the culture is what makes it unique and popular among other countries. It certainly creates a barrier for companies who want to outsource software development to India. 

Due to the huge difference in culture, messages often get misinterpreted during the process. Many companies face a sudden culture shock while working with an offshore software development company in India, due to the difference in accents, common conceptions, and mutual understanding. It leads to confusion and frustration between both the clients and the company. 

Less control

While outsourcing to any country, you will have less control over the development process. Software development is a complicated matter, as it requires continuous efforts and attention. 

It will sometimes lead to irregular communication as your hired company will be more focused on the project. This way, you will have less control over the offshore development team, as you won’t be available physically.  

Time-zone difference

While working with a different country in a different continent, time zone difference is an obvious reality and a major problem that you will face. 

The difference in time zone can sometimes benefit you, and sometimes it can not. It can lead to difficulty in communication and delay in work.  


While making a pros and cons list of anything, you will realise that everything has good and bad effects. That is why it is on you to decide what pros are more beneficial for you than the damage by a con. If you go with the above points, it will be easier for you to decide whether outsourcing software development to India is a good idea or not. 

5+1 W’s of Search Engine Optimization.

1. What is SEO?

The process of increasing the quantity and quality of the traffic by increasing the visibility of your website or web page is called Search engine optimization (SEO). All search engines have primary search results, which are more relevant to the users, SEO helps in creating an organic way for your web pages and web sites to appear on those relevant searches and also excludes excess traffic and only appears to the relevant users. SEO can target various searches according to the requirements, like image-based, video-based, industry-based, etc.

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How to hire the best SEO company in Delhi?

Every business wants an internet presence, and that is why they want to hire the best SEO company in Delhi. A competent SEO company can do wonders for you. You can get the popularity and visibility you always wanted for your business. 

Hiring an SEO company can increase the viability and visibility of your website. But, hiring the best SEO company in Delhi isn’t that easy. There are a lot of factors that you need to keep in mind. To help you in this exhausting process, we have listed a few factors that will help you find the best SEO company in Delhi.

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The future of SEO.

There are a lot of speculations in the industry about the future of SEO, and with each Google update, they get more intense. 

Nowadays, many companies are putting their money on SEO, as they all can see its potential in the upcoming future. People are more curious about it than ever before. So, what the future holds for SEO, read further to find out. 

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