Why your business needs a mobile app?

The number of mobile app users has skyrocketed from the past five years. With the increasing number of smartphone users, the number of mobile app users is also increasing.

Mobile apps have provided people an easier way to do many activities. From paying bills to ordering food, apps have made everything a lot easier. That is why every business is now launching an app to make their customer’s life easier. There are a lot of reasons why people are more inclined towards mobile apps than websites or any other telecommunication medium.
Why users prefer mobile apps over websites?

Before the introduction of smartphones, websites were our knight in shining armor. As smartphones are dominating the internet, where once desktops were the undisputed king, websites are also losing their charm in front of mobile apps.

There are a lot of reasons why nowadays, users prefer mobile apps over websites. Mobile apps are giving people a better way to do everything, such as shopping, banking, listening to music, watching movies, or doing any business activity.

Nowadays, people want everything quick. No one wants to wait as everything is accessible to them at every given time. This hunger for speed is one of the main reasons why mobile apps are snatching the spotlight from websites. Mobile apps are more user-oriented, then websites. Therefore, people have built a dependence on mobile apps, as they are easier to use than websites, and they save a lot of time as well.

The importance of a mobile app for your business.

Just like websites, mobile apps are also suitable for every type and scale of business. Technology has become so accessible to everyone that anyone can take the benefits of it.

For small business owners, mobile apps are a great way to earn more revenues. You can just hire a mobile app development company and get an app explicitly built for your business requirements. To clarify further on why mobile apps are important for your business: read further.


Time is an essential commodity for every business. Every business wants a time-saving option to do every business activity. With mobile apps, your business gets a more time-efficient way to do many business activities.

Mobile apps are easier to access then the websites. They have faster page loading speed, and you can easily save any information on them. On the other hand, websites are much slower in comparison to mobile apps, and also provide fewer features than a mobile app.

Increased customer base.

Observe the consumer behavior of people around you or even your own. You will see how people who use mobile apps to access services or goods are more likely to use them than any other medium. A very common example of this behavior is the rise of ridesharing companies such as Uber and Lyft. People have many other ways to book a cab, but they still use these apps more often.

Mobile apps increase your customer base, as people will have a familiar and easier way to do business with you. Mobile apps also give you an upper hand in terms of SEO(search engine optimization). Thus, attracting more customers.

Better conversion rate.

With mobile apps, you can increase your conversion rate. Mobile apps for your business will provide an easier way for people to place orders. Features such as push notifications and pop-ups will help you promote new offers and products to your customers. Therefore, with mobile apps, you can easily convert leads into sales, as they are more interactive than websites.

Brand recognition.

Creating a good brand image certainly takes a lot of time. It takes years of hard work to build a good brand image, and there is no shortcut to it. Although, a mobile app will likely help you get the brand recognition you always wanted.

We all have our smartphones with us every time of the day, and whenever we use smartphones, the apps are the first thing that we see. That is why when people will have your app, they will see the brand name and logo often. Therefore, with mobile apps, it will be easier for you to give a long-lasting impression on your customer’s mind.

Better customer support.

Customers are the backbone of any company. It may sound cliché, but it is the truth that no business can deny. That is why many big companies focus on the after-sales service, as they do on other aspects of the business.

Mobile apps provide your customers with a platform where they can reach you regarding any queries or feedback. It provides a better experience to your customers, giving your company an image of trust and reliability. Mobile also saves a lot of costs that you would have spent on hiring a separate customer representative.
Why a mobile app is a perfect match for an eCommerce site.

More than any business, an eCommerce site needs a mobile app the most. Every eCommerce store has built a mobile app as they know how important a mobile app is for an eCommerce site.

By 2021, almost 2.14 billion people will become digital buyers. That means that more than 25% of the population of the world will shop online. A majority of this population shops through mobile apps, and that is not the only reason why an eCommerce site needs a mobile app.

Loyal customer base.

Every company wants a loyal customer base, but it is not very easy to get one. There needs to be a lot of trust between the customer and the company for that. You can turn your normal customers into loyal ones by providing a mobile app.

With a mobile app, you can give your customers something to rely on, a better option than a website. Even when you are not available to answer their questions, your app will be there to help them. It gives your customers a sense of relief and trust, which is very important to build a loyal customer base.

Less cart abandonment.

The biggest issue an eCommerce site faces is cart abandonment at the checkout page of a website. Many times customers change their minds, leaving the item hanging in their carts. You can not do anything if they are using your website. On the other hand, if your customers will use your mobile app, then whenever they will leave the items hanging in their carts. You can send them notification, reminders, and stock updates.

Push notifications are a great way to decrease your cart abandonment ratio, as people are more likely to notice the app notifications.

Better user experience.

Mobile apps provide a better user experience than websites. Mobile apps are easy to navigate. Better user experience is more engaging and interactive and keeps customers on the hook for a longer time.

People find mobile apps more easy to use than websites. That is why mobile apps have outshined websites, in terms of average time spent by users. A well built and well-designed app will likely attract more customers as well.


One of the most important factors of mobile apps being the perfect match for eCommerce sites is that they provide a more personalized experience than a website.

eCommerce mobile apps use machine learning to track consumer behavior. It helps them provide a personalized experience to their users. People using eCommerce websites often see relevant product suggestions and past purchases, which helps them better while buying any new product.

More convenient.

As human beings, we always look for more convenient to do everything. It also leads us to the rise of mobile apps. As we said earlier, mobile apps provide us an easier way to do everything. It is also true for eCommerce sites, as making shopping easier is their main goal.

A mobile app for an eCommerce site is important because it is more convenient than a website. Mobile apps are easy to use and more accessible to us than websites. As eCommerce sites built on the idea of making shopping easier for people, a mobile app is the next step for that.

In an era where we have become dependent on technology to do most of our work, not having a mobile app certainly gives you a disadvantage against your competitors. That is why you need to hire a mobile app company that understands your customers just like you, and that is why you need Mag Studios to create an app that can define you and your business.

Hybrid Vs Native mobile application development

During the process of mobile application development for your business, you will get many options. Two of those most common and important options, you have to choose from, will be hybrid and native mobile application development.

Both options will seem great, but there will be many different things you need to keep your eye on while choosing an approach for your mobile app. To make this less confusing for you, we will tell the difference between hybrid and native mobile application.
What is hybrid mobile application?

The hybrid mobile application is a type of application which has a combination of elements from native and web applications. It is a web application in a native shell. They run inside a native container and are written using JavaScript, HTML, and CSS.

The hybrid mobile application allows developers to use a single set of codes for various platforms. Some popular mobile apps that use the hybrid approach are Instagram, Uber, and Evernote.
Advantages of hybrid mobile application development

From affordability to easy integration, with hybrid applications, you get flexibility and many other benefits, which are suitable for a mobile app for business.

Some of the advantages are listed below.

Faster to develop: Hybrid mobile application development is faster than native mobile application development, as developers need only a single code base.

Cost-effective: It is a cost-effective option as the developer doesn’t need to deal with each platform separately.

Easy integration: Hybrid mobile apps provide hassle-free integration. It is easier to use with some important mobile phone features such as GPS and messaging.

Cross-platform support: The biggest benefit you get with hybrid mobile application development is cross-platform compatibility. A developer just needs to write a single code base for every platform.

Easy to update: In terms of adding new features and updates, a hybrid mobile app is a cost and time-saving option. On the other hand, with native apps, you have to update the app for every operating system.

Disadvantages of hybrid mobile application development

Like everything else, hybrid mobile application development also has its pros and cons. While it gives you a long list of advantages, it also gives you a few drawbacks as well.

User experience: Hybrid apps have cross-platform compatibility. That is why you get poor user experience with them. They are less polished and slower, running a higher performance app with hybrid mobile application development is often irritating.

Limited native features: In a hybrid mobile application, you have access to only a limited number of native features.

Debugging: Debugging in a hybrid mobile application is not an easy process, as the tester has to run it on each platform. Finding and fixing errors in a hybrid application is also very difficult.
What is a native mobile application?

The native mobile application is a smartphone application that is developed using a specific programming language for a specific operating system, such as Java for Android and C for IOS.

The two main platforms, those native apps are developed for, is Apple IOS and Google Android. Native apps have the advantage of using the latest available technology.
Advantages of native mobile application development

When it comes to native mobile application development, there are a lot of reasons why it is a suitable approach for a mobile app. Each reason is an important factor to determine its usability for the current generation.

High performance: In terms of performance and speed, a native mobile application is your best bet. Native mobile applications perform better, and they are also much faster in comparison to a hybrid mobile application.

Good user experience: Native mobile applications provide a good user experience to its users, as they are developed keeping users of a specific operating system in mind.

More secure: Another great feature of native mobile application development it that they are much more secure than hybrid apps.

More available features: Native apps have access to many mobile phone features, if your app requires a lot of mobile features such as camera, GPS, messaging, and many other important features the native is the right fit.

Disadvantages of native mobile application development

Just like hybrid mobile application development, native mobile apps also have some drawbacks. These drawbacks often lead businesses to not choosing it for mobile application development.
High cost: Native mobile application development is a costly affair, as developers need to build many similar apps for each operating system.

Time-consuming: It takes a lot of time to develop a native mobile application, as separate codes need to be written for each platform.

Difficult to maintain: Native apps are difficult to maintain because, in case of an update, a developer needs to update the app for each platform separately.


You can see that they are very little similarities between hybrid and native mobile application development. It entirely depends on you, which approach suits you the best. While making this decision, you need to give each factor mentioned above your attention, as it will help you make a better and beneficial decision.

How to decide between native and hybrid mobile app and select the right hybrid app development agency

Mobile app users are increasing every day at a rapid speed. Mobile apps are offering more than what a website can deliver. They are known for increasing effectiveness for every business. 

But getting a mobile app isn’t that easy as it seems. There are many steps one has to go through to get a mobile app that can benefit their business.

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Are wireframes and process flowcharts important for a successful custom application development project?

It takes a lot to make a custom application development project successful. Starting from an idea to its launch, it requires a lot of hard work to create a successful custom application.  

At the initial stage of custom application development, wireframes and process flowcharts play a huge role in shaping an application. 

Continue reading “Are wireframes and process flowcharts important for a successful custom application development project?”

Why a mobile app is important for your eCommerce store?

Mobile apps have become more important for any business nowadays than they were ever before. eCommerce store sites are no longer the top choice for the customer to purchase something. 

Technology has evolved, so did the people using it. Smartphone users have increased a lot since the last few years, and they are likely to grow more in the forthcoming future as well. Nowadays, every leading eCommerce store has a mobile app across every platform. 

Continue reading “Why a mobile app is important for your eCommerce store?”

Advantages and disadvantages of a hybrid mobile application.

If you have decided to develop an app for your business, then there must be thousands of questions in your head right now.

On the initial stage of developing an app, there is a lot to the selection you need to do. The very first question would be, what approach do I choose: native, hybrid, or web. 

Continue reading “Advantages and disadvantages of a hybrid mobile application.”

How mobile apps help your business grow?

If you are a businessman, the one question which always doing rounds in your head would unquestionably be, how can I grow my business more? 

There are many ways for you to do that, and most of them you must have tried already. But, have you thought about launching a mobile application for your business? If you haven’t, then start planning out the launch of an application because every successful business is now launching one to increase their sales, customers, and profits.

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Consider Unique Ideas for App Development

The impact of mobile applications in the contemporary world is not enigma and when it comes to starting a mobile application development business; friends, there is a glorious opportunity of success and prosperity. You might have heard of Mark Zuckerberg! this person, by developing Facebook has stormed the world. There are other such applications including the WhatsApp, Skype, YouTube, and many more.

Continue reading “Consider Unique Ideas for App Development”