How to identify and work with an ideal digital marketing company in India

A digital marketing company can do wonders for your business. It can help you reach those heights, that you may have never imagined. But, identifying and working with an ideal digital marketing company in India is not that easy. It requires a lot of research and hard work to reach the hearts and pockets of your customers. 

Luckily for you, we are here to help you identify and work with an ideal digital marketing company in India. Save your time, and your hard-earned money by just reading further.

1. Check their online presence

You want an effective internet presence, that is why you are looking for a digital marketing company in the first place. But, if a digital marketing company in India, that do not have much internet presence and social footprint of its own. Then how you are assured that your internet presence is in the right hands. 

The first criteria or step, you need to follow is to see if a digital marketing company has an impressive internet presence and marketing materials. Check out their website’s analytics, such as average time spent by users, bounce rate, views etc. Also see how active they are on social media channels, and if they have the appropriate amount of authentic followers.

2. Check company’s portfolio.

The one thing that you should always do before hiring a company for your business is checking their portfolio. By giving your attention to the company’s portfolio, you can learn a lot of things about them, especially about their work culture. 

While looking at their portfolio, check references, client testimonials, and reviews. Even ask to look at case studies. But, don’t forget the most important criteria, which is the company’s experience in the industry verticals. 

3. Expected budget and ROI

Another important factor is the expected budget and ROI. If you haven’t estimated a budget yet then you should, as budget management is important in making business decisions. 

If you are willing to pay a hefty amount for a service, then definitely you would want expected ROI(return on investment). That is why it is important to have an expected budget and ROI, to determine risk, profits, and investments.

4. The doployed team

The manpower behind the operation is, of course, a huge factor to identify a good digital marketing company in India. You should ask who will work on your account and have they done similar projects in the past, and delivered according to expectations.

You need to check their experience and qualification because that is what will decide the success of your campaign.

5. Check their strategy

There are a lot of factors that determine the success of a digital marketing campaign. A marketing strategy is the most important one. That is why you need to ask them what is their strategy for your project. 

You need to see if they are covering all the areas in their strategies like social media marketing, mobile marketing, content marketing, video advertising, and the most important one SEO(search engine optimization). A good marketing strategy should have all the latest and the most effective techniques.


There is no easy guide to identify and work with an ideal digital marketing company in India. You need to pay your utmost attention to it, as hiring a digital marketing company is the most important decision for your business. 

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