Steps to regain market presence with MAG

A good brand image takes years to build. With a suitable strategy and proper execution, any business can create an unforgettable market presence that aligns with their goals. Every firm, whether big or small, aims to create a space for themselves that reflects their intent and target. Their goal is to develop a loyal customer base that can help them to establish, expand and strengthen their presence. Therefore, building a brand awareness is one of the most important steps in achieving this objective.

MAG Studios is a web software and mobile application development company that enables firms to create a strong online as well as offline presence. It is not just like your regular service provider. MAG puts its heart and soul to help clients in bringing their ideas to fruition with precise planning and skillful execution. It understands the importance of engaging the target audience and creating a brand credibility. Thus, it offers customized technology solutions that can elevate your business standards and help you build a solid and durable market presence.

Web designing services

All businesses, whether small or big, must have a website that displays the products and services of the company. The website should appeal to the people and connect their needs to the product suitable for them. MAG extends web designing services to all types of businesses. It plans, designs and develops the website according to the vision and goals of the firm. With the help of MAG’s content management system (CMS), one can easily add images, documents and other content to their website. It helps firms in creating their unique web presence that separates them from the rest of the crowd.

Online marketing

A majority of the customers go through a company’s social media before making a purchase. Social media presence helps in creating brand awareness and consequently driving more revenue for businesses. MAG Studios offers online marketing services to firms who want their websites and overall presence to be known to the world. With MAG’s Pay Per Click (PPC) campaigns and Social Media Optimization (SMO), companies can evolve with changing trends and shifting dynamics. It also focuses on Search Engine Optimization (SEO) to make your websites rank higher on search engines like Google.

Mobile application development

Mobile applications have become a crucial part of everyone’s life. Because of its many uses, companies have begun to integrate these applications into the daily lives of people. MAG implements years of experience and expertise into creating efficient mobile applications for visionary businesses. It develops both native and hybrid applications for Android and iOS platforms. 

Software development

MAG is one of the leading software solutions companies in India. It develops standard as well as customized softwares for firms to increase their efficiency and productivity. It assists companies in lowering their everyday running cost and ultimately gain more revenue.  MAG can help company’s software development requirements such as CRM systems, workflow softwares, Intranet and Extranet systems and much more. Firms that have customized softwares can easily identify and serve the individual needs of their clients. It creates a positive market presence for these companies which finally helps in driving sales growth.

The Evolution of CRM during the 21st century

In olden times, traditional businesses held their trading practices in an inherently old fashioned manner which involved the use of pen and paper to keep track of their customer interactions and transactions. But even in those times, people focused on building long lasting relationships with their existing and potential customers to drive business growth. They used various methods of accounting that involved the use of notations, mandates, journals etc to track customer information. 

As times changed, manual record keeping could no longer sustain businesses as the volume of data collection increased. This is when an automated customer relationship management (CRM) software came into being. It helped firms in understanding the needs of their customers better and ultimately catering to their needs in a more holistic manner.

Early stages of CRM development

In the beginning of the 20th century, the introduction of commercial computers brought a massive transformation in the way data was collected, stored and used by businesses. With the presence of automation, companies could adopt improved methods of accounting records to follow up with their clients in an efficient method. The period of 1980s saw the emergence of a progressive and automated customer relationship management software. 

In 1982, Kate and Robert D. Kestnbaum introduced the concept of database marketing which aimed at applying statistical tools in order to gather and analyse consumer data. Following this, Pat Sullivan and Mike Muhney came up with a customer evaluation system in 1986 named ACT! that offered contact management services and could be considered as the first automated CRM. The rest of the industry followed in their footsteps and started trying to maximise their potential of retaining old clients and gaining new ones. 

The market for CRM got substantially competitive when enterprise resource planning (ERP) companies such as Oracle, SAP and Navision stepped in. After realizing the importance of an effective CRM software, they started providing extended customer services in the form of an embedded CRM module. Tom Seibel popularized the idea of a stand alone CRM system by bringing the mobile CRM application to the market called Siebel Sales Handheld in 1999. The app enabled the concept of a cloud hosted and portable customer base available at the disposal of the user which could be used anytime and anywhere.

Evolution of a customized CRM

The initial decade of the 21st century saw its first open source CRM system developed by SugarCRM in 2004. During this period, CRM evolved with the introduction of cloud systems which made it accessible to small as well as large businesses. The industry saw the arrival of customized CRM software that focused on providing company specific services. This allowed firms to adapt and change their products to suit the individual taste of their customers by tracking consumer behaviour and their interactions with the firm.

The dynamic technological environment that the world resides in today is witnessing a move towards social CRM solutions that aim at increased interaction with consumers on various social media platforms. CRM software is witnessing rapid changes in these modern times ranging from chatbots, AI and machine learning in order to create an effective two way channel of communication between the firm and its clients.

CRM is not just a software, it is a strategy to learn more about your target audience and understanding their needs and desires. Firms can then accordingly devise products that serve the interests of their customers best and help them have a carefree and fulfilling digital experience.

How CRM can take customer satisfaction to the next level

Relationships are the driving force of any business. Knowing your target audience and understanding their needs is an essential factor in the growth of any firm. The more you are acquainted with your clients, the better you’ll be able to fulfill their requirements. While maintaining strong customer relationships is vital, it is a seemingly difficult task to keep track of all the communication happening with thousands of clients through multiple channels. This is where CRM comes in to take the load off from your company’s workforce and provide a fully automated and comprehensive solution to maintain healthy and long-lasting customer relationships.

CRM (Customer Relationship Management) is a tool that a business uses to improve relationships with its customers by creating a consolidated contact management solution. The software compiles client data obtained from multiple communication sources such as company’s mails, telephone, website and social media to build a central database which helps you keep track of your customers, vendors, leads, partners etc. CRM is a beneficial software for businesses as it assists them in data storage and analysis to help them get an extensive look at their customer relationships and subsequently focus on customer retention and growth in sales revenue.

Customer satisfaction has a lot of bearing in a company’s economic performance. A company that engages with its target audience in an effective and efficient manner witnesses increased customer loyalty and reduction of customer complaints. A good CRM system allows you to view your client’s preferences, purchasing habits, communication history and much more which ultimately helps you to gain useful insight into their respective journeys in the online world and accordingly customize your services to serve their needs better. Some other attributes and benefits of a robust CRM system includes:

Customized CRM software

Firms collect client’s information through customer interactions and process this data to observe hidden patterns and habits. By analysing these patterns, CRM helps the firms to customize their services to correspond to the needs of their clients, therefore, providing a personalized approach to suit their individual preferences. As a result, customer satisfaction increases as clients don’t have to reach out to the company for different problems.

Enhanced customer service

A CRM system helps firms in providing support and assistance to their customers in a more efficient way. When customers face any problems or present any concern or request, CRM arms the company with enough ability to allocate and manage customer requests or queries, resulting in faster problem solving and overall management of operations.

Improved customer knowledge

A CRM software gives a competitive edge to firms who wish to obtain new customers, retain old ones and at the same time want to drive sales growth. Through the process of tracking customer behaviour, their tastes and needs, CRM lets the firms customize and improve their products and services so that in the end, the goal of fulfilling all their customers’ needs is achieved. 

Successful firms aim at building a loyal customer base who believe in the company’s ability to provide quality services that accommodates their own individual style and choices. MAG Studios understands these needs of its customers and offers such customized CRM softwares in a bid to maintain lifelong associations with people who expect nothing less than outstanding customer service.

What to keep in mind while getting your CRM developed from an outsourced team

The mobile app industry is quickly developing each day and it shows up to never halt with the development of wearable and different other sorts of valuable and interactive gadgets and CRM.

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A Project Management CRM | Track Your Leads & Projects

Experts have always been of the opinion that business is an exact science, dealing in methods and experiments and analysis of its customers. Others have also decreed, and rightly so, that business is a staple of commerce, contributing to the economy in a myriad of ways. Furthermore, there are yet some who believe that business is an art, it involves working on a technique to perfection and being ready to alter proceedings as the circumstances dictate. It is the art part of business that requires the most attention, ensuring a constant need to check up on customers’ preferences and to lead projects into completion. It is here where the significance of Customer Relationship Management (CRM) and Project Management is highlighted.

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Custom CRM Development Services

The customer is the center of all business activities. The products and services of a company are aimed at them, all marketing efforts are directed at them and sales figures are determined by them. Furthermore, satisfied customers lead to increased chances of repeat sales and up-sales. All in all, a good customer ends up giving to the company an amount higher than the amount invested into efforts towards them, leading to higher revenue and more profits. Needless to say, then, firms’ relationships with their customers assume primes importance in the lieu of the firms’ goals.

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Benefits of Customer Relationship Management (CRM)

Since the dawn of civilization, humans have constantly sought to establish, develop and maintain relationships with other members of their species and sometimes, even with other species. These relationships are not merely limited to personal ones but sometimes span across borders to establish international diplomatic relations. Furthermore, some of these relationships are purely for the sakes and purpose of business.

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Consider These Points Before Changing Your CRM Services

Has the performance of your CRM started to decline? Are you scared of switching these services? Uncertainty is evident in the technical field, and everything needs a change after a specific time, so are your CRM Services. There is always a utility point for each service or technology. It is apparent that you will encounter several risks after changing the CRM services. This chance is worth taking if you are lucky enough to find an excellent CRM Development Company. Before switching the services, we advise you to ensure whether you require it or not. Below, we have presented a few points to examine the present status of your Customer Relationship Management.

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CRM Systems to increase your sales and double your revenue!!

Hey Everyone!

Are you trying to be the next big sensation in your niche OR merely want to start having valuable customers on-board to initiate the progress?

Understand this: Your current customers are important, but getting new ones on-board too is crucial to take things forward. Look at your competitors making the leap – At least they are doing “SOMETHING”!!

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Why Is CRM Vital For Your Sales?

Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle; With the goal of improving customer service relationships and assisting in customer retention and driving sales growth. CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. Now if we talk about the benefits CRM Systems have for the SALES TEAM, there are many, such as:

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