6 digital marketing strategies for e-commerce platforms

Gone are the days when shoppers had to physically visit malls and stores to make a purchase or learn about new products. With new digital technologies, the world is changing in innumerable ways. Especially in the case of E-commerce businesses, digital transformation has significantly altered the status quo. Now, customers can easily buy products and services without even setting foot outside of their homes. Thus, creating an effective digital marketing strategy is imperative for businesses that want to increase brand awareness and drive more online sales. The following steps will help firms in staying ahead in the game and conquer the overall digital landscape.

Personalised pages and services

As rightly said by Clare Muscutt, “Building a good customer experience does not happen by accident. It happens by design.” Thus, firms must devise ways to provide personalized products and services to their customers in order to fulfill their specific needs. The websites of E-commerce platforms must cater to the distinct preferences of various demographic groups. Online stores can engage with their customers by offering them discounts, coupons and promoting new items at the same time.

Integrating Artificial Intelligence

With advancing digital technologies, firms can conveniently track customer behaviour and their purchase history for better research and analysis. Artificial intelligence can significantly impact e-commerce sales with its measurable analytics and algorithms. An example of AI that is increasingly being used in many online websites is a chatbot. Acting as customer service representatives, chatbots answer all customer queries and provide a personalized touch to the online platform. Thus, firms must utilise the power of AI to create a better experience for customers and drive revenue growth.

Mobile friendly website

Trends shift constantly and so do consumer habits. In today’s time, people are more inclined to make their purchases on mobile devices. Hence, firms must target a responsive design for their website that works efficiently on a mobile device too. A mobile-friendly web design will help e-commerce platforms to become more accessible for their customers. 

Incorporating social media for sales

Social media is a virtual treasure chest of potential customers. It gives firms the ability to reach new target audiences and create brand awareness among them. Businesses must use social channels such as Twitter, Instagram and Facebook to encourage people to make purchases. It offers customers a more convenient and faster way to review a firm’s products and services and ultimately engage in a sale.

Manage customer reviews

It is often said that a happy customer is the best sales representative of any business. It is especially true in the case of e-commerce businesses where trust and reputation are given high regard. Adding customer ratings and reviews is a great way to boost sales and earn the trust of potential customers. People tend to trust word-of-mouth more than any other form of advertising. Thus, generating positive reviews on your website can substantially benefit your firm.

Referral marketing

Referral marketing is an innovative technique that provides incentives to customers in order to encourage them to promote the products and services of a firm on their own. It is a common perception that people trust their friends and family more than fancy advertisements. The concept of referral marketing plays on this notion and provides a cost-effective solution for a more direct form of advertisement. 

Customer service – Strategies to improve customer satisfaction

“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.” This popular quote by Maya Angelou delves into the key aspect of customer service. If your customers don’t feel valued, they simply wouldn’t want to be in business with you again. Hence, customer service and customer satisfaction are key to winning your client’s heart and earning their trust and loyalty.

Customer service is an important factor in the smooth functioning of any business. It is an influential tool that not only serves the needs of the customers, but also results in increased sales and marketing of the firm. By providing exceptional customer service, you can cultivate a reliable consumer base that will act as a catalyst for the promotion and development of your brand. If someone is content with the products and services of a firm, they will be the best marketers in the entire world. According to a research by Temkin Group, about 77% of people recommend a brand to their friends after having a single positive experience. In essence, customer service is a powerful force that can potentially help a business to:

  • Create a loyal and dependable customer base
  • Increase sales and revenue by retaining old customers and landing new ones
  • Generate brand awareness by word-of-mouth endorsement
  • Decrease their expenditure as the cost of retaining old customers is significantly lower than the cost of acquiring new clients
  • Gain a competitive advantage as exceptional customer service can drive competitor’s clients to your side of the table

It is an undeniable fact that proactive customer service can build long lasting relationships and increase profitability at the same time. The mental satisfaction of a customer is one of the biggest achievements of a customer service team. There are a variety of ways through which you can ensure the availability of effective customer support.

Practice active listening

Customer service teams must spend some time trying to listen and comprehend their client’s queries or problems. This holds true for every aspect of the conversation, whether positive or negative. You must let the customer speak for as long as they want and listen to them intently. It will make the customer feel valued and cared for. After you successfully provide them a shoulder to lean on, you must turn the focus on how you can make their problems go away.

Reward loyal customers

In today’s time, people usually want to stand out of the crowd. They feel more connected to personalized products and services as these are exclusively curated for them. Thus, loyalty programs are a great way to keep their trust, make them feel appreciated and build a strong foundation for your relationship with them.


In order to learn about a client’s level of satisfaction with your services, always ask for feedback. You can provide them with a survey after their purchase or ask them to interact with your support team. This will help firms to analyze their client’s needs, desires and expectations. You need to constantly ask questions and provide efficient support to make your customers’ experience unforgettable.

It doesn’t matter what industry you are in. Providing good customer service will definitely make your business stand out. Also, meeting client expectations or rather exceeding them is paramount for the successful growth and development of a business. So, the next time a customer provides a feedback or presents a query, consider him as your best friend and listen. 

How to create a self-sustaining business model

When we talk about sustainability in business, we often look at how profitability and growth can move hand in hand. But sometimes we fail to acknowledge an important question – what comes after planned success? Once a business has fared well and achieved its targets with good research and dedicated efforts, what comes next? 

It is important to create a continuous cycle of sustenance. It will allow the business to hold itself together without constant observation and interference. Thus, firms should plan for the future and focus on the following measures to create a self sustaining business model.

Lay out business goals and values

A business is made with hard work, determination and a passion to succeed. If you want your employees and co-workers to share these beliefs, then defining business objectives is an important step. Setting your goals in advance helps to provide a direction and guidance to the business. You must establish your objectives as it gives a clearer vision for the growth and development of the business. Also, it prepares you for the challenges and changes that you and your business might face in the times ahead.

Apart from setting concrete goals, there is one more thing that needs to be defined. When running a business, you must focus on who you are and what your business stands for. Apply the values you honour most to your work and align them with your actions. Ultimately this will bring consistency and control to the business.

Understand needs of your audience

Once you define your core values and objectives, it is important to determine the needs and preferences of your audience. You must aim to fully understand what your product has to offer and subsequently create a use for your customers. In order to remain relevant in the changing market scenario, you should think of ways to meet customer expectations. Afterall, the main purpose of any business is to drive value for their customers. So, focus on identifying the needs of the customers and methods to offer greater value to retain them.

Plan, organize and execute

For a business to run independently, one must plan the tasks, distribute responsibilities and execute them with precision. One of the biggest challenges many firms face is the lack of continuity. Thus, it is crucial to ensure that roles are clearly delegated so that the business can run without constant check-ups. The whole team must know their roles and deadlines in order to ensure smooth and uninterrupted working of operations.

Move with changes and keep evolving

The world is changing rapidly and trends shift with the blink of an eye. The key to stay ahead in the game is to keep innovating. You must encourage your team to be creative and think differently in order to gain competitive advantage. It will enable your business to stay relevant in the dynamic environment. Ultimately, growth and comfort cannot coexist. So, creating a self sustaining business model will allow you to grow and develop your dream into a plausible reality.

How mobile applications can improve overall quality of life

Mobile phones take up most part of our time and attention with their lucrative options and opportunities. For most people, these smartphones are the first and last thing they check in the morning and night time respectively. These robotic devices have been given the gift of life and liveliness by the development of mobile applications. Where mobile devices were merely tools for exchanging information, these applications have sparked an outcry for innovation in daily life.

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5 ways to gain more audience on social media

Social media, in today’s time, has become a virtual binocular in people’s lives. Whether it is a celebration, opinion or simply sharing content and services, social media is now the go-to place for individuals and businesses alike. The scope of this platform has grown manifolds over the years. From being just a place for connecting with others, social media has transformed and diversified its purpose. 

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5 benefits of android application development

When mobile phones were first launched, they had simple and basic operating functions. As times evolved, so did the technology that was behind these digital devices. From just performing limited tasks to actually making life easier for people, Android has made a huge difference in the technology industry. It is an open-source operating system that powers the devices of over 2 billion monthly active users in the world.

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5 steps to attract customers through innovative web design

It has been rightly said that you don’t get a second chance to make the first impression. This idea is particularly true when it comes to internet marketing and online presence. In today’s fast moving digital world, people have no time to pause and put on a thinking cap. Every business wants to captivate their target audience in as little time as possible. A website is usually the first exposure that educates customers about a firm’s activities. It is a vital part in strengthening the online presence of a business. 

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A guide to online marketing: Features and benefits

Do you remember the last time you physically went to a shop to buy something or avail some service? Don’t you find it convenient that you can buy and sell products and services within the comforts of your home? Traditional business models would agree to the fact that digitalization has taken over the world by storm. Today, technology has stepped into the daily lives of people. It has become the heart and soul of every business. Therefore, many firms have turned to the Internet to promote and advertise their products and services for public use. This is what professionals commonly call online marketing or digital marketing.

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How outsourcing iOS app development can benefit your company

The global smartphone market witnessed a revolution when Apple’s iPhone was launched.  IOS, the mobile operating system used in all Apple hardware, became the second most widely installed mobile operating system in the world, after Android. IOS has gradually increased its market share over the years. Apple’s app store contains more than 2.1 million applications which have been downloaded by people for recreation or utility purposes. More and more people have an iPhone today or aspire to get one someday. 

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Steps to regain market presence with MAG

A good brand image takes years to build. With a suitable strategy and proper execution, any business can create an unforgettable market presence that aligns with their goals. Every firm, whether big or small, aims to create a space for themselves that reflects their intent and target. Their goal is to develop a loyal customer base that can help them to establish, expand and strengthen their presence. Therefore, building a brand awareness is one of the most important steps in achieving this objective.

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