Here’s Why Outsourcing Software Development is Profitable in 2022

As the economy is driving towards development, many companies are seeking to gain competitive advantages by enhancing productivity, cost-cutting, and client benefit. Most organizations generally prefer offshore development or outsourcing gateway to achieve success. Whereas, custom software development not only fulfills the programming needs but also makes business operations efficient. In addition, it helps to drive up productivity, improve market competitiveness, and clients’ experience.

Though, in this growing innovative world, it might be challenging for an organization to design an entire range of technical software. Therefore, it becomes essential to outsource software development to keep intact the business process. For companies that are looking for pickup speed to market, fix programming bottleneck issues, labor cost-cutting, then software development outsourcing would be the best solution. Here are some convincing reasons why outsourcing software development could be a great idea.

Improves Risk Management

Software outsourcing is mostly a volatile and effective risk management investment. To get the best results, organizations should consider outsourcing for long-term viability. When the operations and components are spilt amongst different vendors, it helps to mitigate risks. It is crucial to look over outsourcing transparency when it comes to successful software outsourcing. Companies need to get in contact with vendors’ existing clients, judge previous experience and then choose the best with regards to the project.

Better Security

As most of the in-house team doesn’t specialize in the IT field, there are many ways in which software’s security might be exploited. As a result, it will put sensitive information about the organization at risk. However, outsourcing software development would provide better security in terms of IT safety breaches. Usually, the software team will take care of the code and processes, while developing applications.

Cost Easing

Outsourcing allows cutting the cost while reducing the workload of the employees. With this, the organization would not have to make an upfront investment which then makes outsourced development more profitable and attractive. Generally, employee cost includes hardware & software maintenance, office space allocation, software testing, monitoring, and coaching employees, employee management, etc. These costs should be considered while comparing software development outsourcing with house employees.

Reduces Time to Market

Software development outsourcing allows organizations to create a team of skilled people within 24 hrs. As these people will be working round the clock in the development of the product, it results in saving more time. This would enable a company to market its product quicker than the rest of the competitors. Furthermore, it helps to get rid of hiring, recruiting, training, for short-term-based projects.

Focused Goals

While involving outsourcing software development, it would regulate the business operations. Due to this, it would provide an essential strategy for the competitive technology race. Offshore development is another great way to enhance work accuracy which can be achieved by completing work before the deadline. Thus, the necessary software would provide accurate results to the organization in less time.


Considering the above points in mind, software development outsourcing provides great benefits to companies. There are many best software solutions companies in India, that have talented and skilled teams to help new software ventures. It is a great option to obtain digital transformation and growth while reducing risks and increasing profits at the same time. In addition, it helps the businesses to obtain competitive advantages, without losing efficiency and focus.

Best Digital Marketing Strategies for B2B Business

Did you know? In 2019, digital marketing had a 26% of growth rate as compared to 2018. The era of digital age has changed the way marketers communicate with and sell to B2B companies. As technology is evolving, the best digital marketing strategies need a more fluid and integrated approach. A marketer’s role is to adapt to certain changes and meet the requirements of the audience. Thus, to ensure the business is agile, it is crucial to optimize the digital marketing strategy for the company. Furthermore, it helps with digital transformation and ensures that companies are receiving the right people on the right channels.

Generally, B2B companies are required to have different approaches to engage individual consumers and businesses. There are many online marketing companies in India, that provide digital marketing services. Thus, to make it simpler, the further article will highlight the best digital marketing strategies used in B2B business.

Creating a Company’s Website

Though, the website is not a marketing revelation but requires fluidity, evolving entities, and monitoring to be successful. In addition, the company needs to showcase its expertise. provide solutions to potential clients, and make it easier for customers to understand. The website works as an industry resource that helps the customer to know in seconds about what exactly the company has to offer. With this, the website would be able to generate leads and capture customer information.

Importance of using SEO and Content Marketing

Generally, SEO helps search engines such as Google, to locate the concerned website and raises it higher in the competitive rankings. Without SEO, it would be challenging for any company to get new visitors through their websites. SEO might become a little complicated, therefore it is recommended to hire an SEO expert or agency (Top SEO Company in India) with a great reputation. The aim of using SEO would be to use effective keyword phrases to help search engines to find your site. Outside engagement and guest blogging are some of the great opportunities that link previous blogs and websites. As a result, it helps to increase awareness of your content and is said to be effective in digital marketing strategy.

Integrating Offline and Online Marketing

Integrating and optimizing online and offline marketing helps to reach the maximum number of companies possible and provide excellent customer service. The company can gather email addresses at offline events such as conferences or networking to boost its marketing. Furthermore, the company could also direct offline activity online using a landing page, QR code, or keyword. At last, using an offer incentive that can be retrieved online such as newsletter subscription on company’s first order with 20% off is another great strategy.

PPC Campaigns

Companies can opt for Pay-Per-Click (PPC) campaign in their best digital marketing strategies. Generally, SEO and content are relatively easy and free if one can do it by themselves. However, if in case the results are not favorable, using a PPC campaign is an excellent option that provides easy budgeting. Platforms such as Facebook also charge for any engagement, impressions, or offer whenever a company wishes to pay. Due to this, it provides audience segmentation to reach the required target and can be a great tool. When it comes to driving leads and raising brand awareness. There is numerous SMO company in India that does the job, therefore any company can rely on a reputed service provider.

Best Approach for Mobile App Development To boost Start-Up Growth.

Are you an entrepreneur or someone who is thinking to start a business? In the current times, having and developing a unique mobile application is the best way to improve your startup or business.

Though, building a mobile application for your startup or business takes a lot of planning, thinking, and creativity.

Therefore, here are some different approaches to help you create an appealing mobile application for a seamless user experience.

  • Make the user interface more attractive: One needs to understand that, the first impression of UI design is the last. Thus, spend more time making User Interface more interactive with visual and architectural design.
  • The Importance of Performance: A slow website affects the number of users it can attract. Likewise, your business’s mobile application needs to be efficient, fast, responsive, and reliable. As a result, it meets the expectations of an application user.
  • User Engaging: During mobile application development, startups need to provide real-time accessibility and personalized experience, which will sustain their consumer while fulfilling their demands.
  • QA Test: A completely tried and QA tested application assures that the result is ready and fit to contact its intended interest groups and people.  

How a CRM can Increase your Productivity?

Are you planning to double your business productivity with CRM and gain valuable leads? Well, a CRM (Customer Relationship Management) can help you to store customer data for instance purchase records, user behavior, notes on sales interaction, etc. It works as a tool that would optimize your sales and marketing process and improve the customer services of your organization. Most experts believe that entrepreneurs should consider CRM software system tools, that would ease down and organize the process to make their team more effective.

As Bryan Philips said, a CRM software system is a group of tools, techniques, and technology that are used to help sales and marketing associates understand their customers better.

Generally, CRM software works by tracking actions of current or potential customers through your social media, business’s website, or email marketing campaigns. Furthermore, it leads the customer through the sales or buying funnel by sending appealing emails or alerting sales representatives of customers’ interest.

Be it small or large scale, CRM software is a great way to make the most of your business. Therefore, here are some reasonable benefits a CRM could provide.

Higher Efficiency and Productivity

CRM software system comes with marketing automation technology that boosts menial tasks such as drip campaigns, making it easier for your employees. Due to this, the employees would focus more on the work that requires human capability like creating content. The tool also ensures that the tasks are well managed and nothing is slipping through the cracks, for instance, sending the right emails to the right person. In addition to this, CRM also features a dashboard that showcases how business processes are working, while suggesting areas to improve your workflow.

Improves Customer Service

CRM was created with the intention to improve business-customer relationships, but with constant innovations, now it can perform many roles. Usually, a CRM manages all your contacts, and important customer details, other functions include – messages across channels, demographics, purchase records, etc. Thereby, it makes it readily available and accessible to anyone in your company who needs it. This tool ensures that your employees have got all the intel that they need to know about their customers at their fingertips.

Organizes Customer Segmentation

Handling hundreds of contacts would sound challenging for any entrepreneur. However, CRM carries the capacity to automatically segment your contact lists based on your preferred criteria. It enables you to easily find targeted customers whom you want to contact at any given time. Though, you can categorize your contacts by locations, gender, age, buyer stage, and more.

Increases Sales

A CRM tool not only streamlines your sales process but also analyzes all your business’s sales data in one centralized place. Likewise, it also builds a sales pipeline and automates key tasks of your organization, which in fact increases your sales and productivity. CRM helps you execute a step-by-step sales process that your employees can depend upon and easily tweak if any issues arise.

Manages Communications with Prospective Leads

Lead nurturing is indeed a complicated and tiring process, which includes many steps and opportunities to communicate. While tracking every interaction from emails to phone calls, it alerts the employees about the right time of when they should reach out to the prospect. As Michael Miller, CEO of VPN Online explained the advantage of CRM is that it allows you to see the customer’s journey holistically. Thus, making it easier for you to access and quickly figure out the next move to make for your business.


In conclusion, CRM helps the employees gather insights and data to provide excellent customer-centric experiences. With this, data organized and presented by CRM software expose a vivid understanding of customers. This as a consequence, promotes better messaging and outreach, while helping you offer better and efficient customer service, leading to a better business.

Finding The Best PHP Developers in India

PHP is one of the oldest and most widely used programming languages. It may be used to make both static and dynamic websites. PHP assists in the building of adaptive and visually appealing web pages. PHP is used in over 80% of web-based applications, making it the most widely used programming language at present.

Millions of websites currently use PHP (Hypertext Pre-processor Programming Language). In response to changing industry trends and requirements, this language has developed. A PHP website’s final product is highly regarded, has a wide range of functionality and features, and is competent.

To guarantee that all demands are thoroughly addressed, it is vital to choose a PHP developer (PHP Development Company in India) that is highly experienced and skilled. The cost of employing a developer for your future business is determined by the developer’s skill set and experience years.

Qualities that a PHP Developer Should Have?

A few things must be thoroughly considered before employing the best PHP developers in India for your website. The following are some examples:

  • PHP knowledge that is both broad and deep.
  • It is necessary to grasp popular frameworks such as CakePHP, Laravel, and Symfony.
  • Front-end HTML and CSS knowledge is needed.
  • Databases in SQL/MySQL are a must-have skill.
  • The principles of JavaScript are pretty well-understood.
  • Knows how to work with flow and has expertise with control systems like SVG/Git.
  • Has prior experience with Object-Oriented Programming techniques.
  • Excellent at meeting deadlines and achieving goals.
  • Strong Communication skills.

Where can you Find PHP Developers in India?

To find the best PHP developers in India, you need to go nowhere because we are here to guide you to the best.

MAG Studios, a Delhi based company, is a well-known platform in India that provides you with highly qualified PHP developers. MAG is one of India’s leading software solutions firms that aims to improve your company’s efficiency, lower your day-to-day running costs, and boost your production and profitability.

MAG Studios is very different from your neighbouring software development business, with over 50+ person-years of combined knowledge among the MAG founders and strong education background. MAG Studios have a one-of-kind PHP development methodology, development experience, and a vision, which they use to help you grow.

MAG Studios currently provides software solutions to 500 well-established companies and start-ups. The vision of MAG Studios is that if you can do it manually on paper, they can automate it for you, allowing you to increase your productivity, efficiency and, ultimately, save money.

Moreover, apart from PHP development, MAG Studios also focuses on CRM Systems, Internal, Company Intranet Systems, Client Extranet Systems, Mobile Application Development (both for Android and iOS), Windows Mobile Development and Workflows Software.

More About MAG Studios

MAG Studios is a Delhi based technology consulting company specialised in mobile app development (both iOS and Android), website development, workflow software development, and digital marketing. MAG Studios is led by IIT graduates who have worked with 500 well known established companies and start-ups worldwide for over 40 years. With a global footprint and a solid and competent leadership team, MAG Studios is well-positioned to provide the technology solution you require.

To give you an idea of MAG Studio’s whole expertise, you will be happy to know that the firm has worked with FoxPro and is now utilising cutting-edge frameworks and technologies. Between FoxPro and now, the founder has amassed over 40 years of industry experience and has successfully established a highly efficient and capable team of software engineers from the world’s top universities and management gurus providing business and technology consulting to the customers.

Moreover, you will be amazed to know that MAG Studios has a family of more than 600 customers encompassed over five continents with more than 3000 developments.

Wrapping Up

Because all features, functionalities, UI/UX, and so on depending on the code’s quality, development is at the core of every web-based project. It is necessary to ensure that the developers hired can adequately manage your project and deliver the end product according to customer demands. MAG Studios has the most qualified PHP developers on staff; all of them are incredibly competent and educated when it comes to building high-quality websites.

How Can Android App Development Help You Grow Your Business?

Many industries are discovering how mobile applications may help them expand their reach and consumer base in the digital age. With practically everyone utilizing a smartphone to access various applications, the eCommerce industry has undoubtedly significantly benefited.

Android OS now controls a substantial portion of the mobile app development (Hybrid Mobile Application Development) industry. With over 2.5 billion active users worldwide, the number is continually expanding. What distinguishes it as the ideal platform for businesses are compelling benefits such as extensive client reach, easy customization, faster deployment, enhanced scalability, and more.

However, there is a lot to think about when providing your business with a digital boost in the mobile environment. Through this blog, we will investigate the advantages of Android app development –

The Benefit of Android App Development

To attract the attention of more potential consumers, every business must compete with ingenuity. It is because the ultimate purpose of every organization is to earn income. Furthermore, the advancement of the Android development platform provides entrepreneurs with a cost-effective and scalable option to build apps.

Android mobile applications have affected most sectors as part of today’s digital revolution. Even though iOS is a popular platform. The following are some reasons why Android development is by far the most excellent and most popular platform for businesses.

Android is an open-source platform that allows for extensive customization by developer teams. This is why Android applications are so popular. Furthermore, the operating system develops various Android apps that may be readily linked to your existing business processes’ multimedia tools and data management components. As a result, businesses may gain from accessing a more extensive client base by adapting to changing business requirements.

The various advantages of Android development (Hybrid Android Mobile Application Development) also include business-friendly features for increased market penetration. MAG Studios, being an experienced mobile app development company, can assist you in developing unique and strong enterprise-grade apps that are future-ready.

Whether it is Android or iOS, MAG Studios has successfully delivered ample mobile applications and developments that satisfy the needs and wants of the organizations.

More About MAG Studios

MAG Studios is a Delhi based mobile development company. Experienced in developing highly efficient and reliable mobile applications for Android and iOS platforms. MAG Studios offers website creation, software development, digital marketing, intranet solutions, CRM systems, and many more services in addition to mobile application development. MAG Studios is presently allocated to some of the world’s largest and brightest firms for software development, mobile application development, website administration, and other requirements.

This mobile application development company stays updated on the newest technological advancements. Furthermore, it recruits and develops the most incredible people from leading colleges. It sends them on to pursue additional studies and certifications in related and relevant fields to ensure they stay on top of their game and are up to date on the latest technologies and standards in software development, mobile application development, website design, and digital marketing domains, ensuring clients receive the best and most up-to-date development solutions.

In the past 16 years, MAG Studios has expanded its region to nearly five continents. Mag has 600+ pleased clients and over 3000 innovations such as Citi, BBC, Pink Sumo, Golder, Sumitomo Corporation, and others. MAG Studios has more than 40 decades of expertise in the application development sector. Currently has a highly efficient and dynamic staff of software engineers dedicated to providing its clients with the best-expected outcomes.

Wrapping Up

If you have gone through the entire post, you must have got Android mobile application development benefits. Thus, if you also want to get yourself done with an android or an iOS mobile application. you may contact MAG Studios.

6 Reasons to Hire PHP Developers in India for your company

PHP is one of the most popular programming languages used at the moment. It is an established programming language with immense power to sustain in an ever-changing technological landscape. There are platforms such as WordPress, Joomla, Drupal, Magento, ZenCart, and many more which use PHP to develop their content management systems. However, several modern frameworks are arising, such as CakePHP, CodeIgniter, and more, which are specialized in scalability, customization, and speed capabilities. Therefore, today, we will discuss why your company needs to hire PHP developers.


There are many companies that hire PHP developers in India, as it is cost-effective. There are various start-ups that are working on a small budget. It is beneficial for such companies to hire PHP developers as they can reduce their overall web development cost and save time and money.


Web development is a complicated process, and it takes time. It is best to hire PHP developers in India, as they are flexible in their operations. There are many skilled PHP developers in India who can work according to your given deadline and help you deliver on time.

Professionalism and service ethics

There are several skilled and knowledgeable PHP developers in India to hire. While working on such an extensive project, you need to have a team of professionals who are strict and adhere to the project timeline and timely delivery of the project. Hiring PHP developers is the best option, as they come with technical help to face any crucial issues.


The successful execution of your website designing project is significant to your enterprise’s success. And that is the reason you require competent web developers for this job. Indian PHP developers will prove to be your best partners, in this context, as they are experienced and knowledgeable to make timely delivery.

Technical expertise

Profound technical expertise is necessary for successful PHP web development projects. It is best to hire PHP developers in India, as they are highly experienced and obedient. Thanks to their profound knowledge and extensive technical expertise, you can even develop a complex PHP application in the easiest way possible.

Advanced Support

We can get support from the online communities of highly experienced PHP developers for all the queries, training, modules, code snippet, etc. It removes all the hurdles in our path of successful PHP application development. Active community engagement is important as it helps you build a technical relationship for a long time and ensures the developers are doing a good job.


To create a significant PHP project, a team of capable PHP developers is required. There are several skilled and technically sound-minded pop developers in India that one can hire for their projects. Web development is not a straightforward task, and it is best to hire PHP developers to deliver the best result possible. PHP has immense power in web development and hiring PHP developers will resolve your issues rather than creating a department for web development.

The Pros and Cons of SMO Services

There are more than billions of users and millions online on social media. Social media is used for various purposes, such as entertainment, marketing, awareness, and so on. It is essential to optimize your social media plan as it allows you to grow.

With Social media optimization (SMO), you can manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization helps you increase awareness of new products and services, connect with customers, and mitigate potentially damaging news. Today, we will discuss the pros and cons of SMO services. points can help you get a better start and more chance of success.

The Pros of SMO

  1. Apart from search engines and email marketing, SMO is the top source of traffic. If done effectively, you can expect massive traffic on your website.
  2. SMO allows you to increase the visibility of your website. You can market your website with the help of SMO services.
  3. Social media platforms are proven to be a great platform to advertise and market. There are many digital marketing agencies that are solely running on social media platforms.
  4. Social media is easy to access and anyone with a smartphone and internet can create an account on social media and market your products and services.
  5. Social media is a great place to announce the launch of a new product, a press release, or important information that should reach your customers
  6. Your customers can connect with you quickly with a fast response time on social media rather than email or calls.
  7. Social media is much popular than traditional marketing because of the trends and viral content circulating on social media before any other platform.

The cons of SMO

  1. Due to social media, there has been a decline in face-to-face interaction, which leads to distrust and fear amongst the customers before investing in the services provided.
  2. There are times when technology has been used to harass, threaten, embarrass, or target other people. Therefore, people have issues trusting social media.
  3. Identity theft is a common occurrence on social media. It leads to different crimes and violations and could end up hurting one’s image. There are different types of online crimes committed through social media, such as synthetic identity fraud, new account fraud, account take over fraud, medical identity theft, and business identity theft.
  4. There are times social media has left people distracted or procrastinate their work and task. Many digital marketing agencies have limitations on the use of social media during work.


There are various types of SMO services in India and around the world. SMO services have benefited many digital agencies over the years. It is better to adopt a few SMO services to keep with the trend and competition. Marketing in the twenty-first century involves social media and companies have grown drastically with the help of SMO services. So, consider the various advantages and disadvantages of SMO services before planning and strategizing for your organization.

Benefits of hiring a web design company

We often spend our time on our phones and tablets, as it is the fastest way to gather data. Spending time on the internet has become everyone’s favourite hobby because of its various advantages and disadvantages. A company knows how to follow the current trend and capitalize on the said trend.

There are billions of websites and millions of traffic every day on these websites. To grow a successful business, it is essential to have an attractive and solid website. There are many web design companies in India and businesses have harnessed the power of a website for their growth and development. Today, we will discuss the benefits of hiring a web design company for your business.

Saves Time

Building a website is not as easy as it sounds. There is much free website development software available, but you need to invest time. When you put in your time developing your website, all the other important jobs will get pushed to the side. Therefore, it is better to hire a web designing company that will cater to your needs in creating your website.

Reliable Website

When you hire a web development company, you get to work with experts in the field of web development. The web development company ensures the quality of your website. A sturdy website is important as it deals with the traffic on your website. If your website keeps crashing, you will end up losing customers. Therefore, it is better to hire a web development company.

Better Design

When you are creating a website for free, you do not have a variety of options to choose the elements on your websites such as text, shapes, design and so on. When you hire a web designing company, you get the liberty to work with experts and unlimited options to choose from. There are many web design companies in India and hiring a web design company is better than working with a free website.

Better Plugins

It is essential to use the right plugin to run your website without any errors. When you create a website by yourself, you might end up adding the wrong plugins and tools. A web development company is technically sound and aware of plugins and tools which need to be added to a website. Hence, hiring a web design company will help you create a website with fewer errors and the right plugins and tools.


A free website promises you various options, but they are not always compatible with different devices and platforms. Sometimes websites cannot work on your mobile devices because the website is being created solely for the browser. When a web development company creates a website, they cater to the needs and work according to the specifications provided by the business. Therefore, a better website with compatibility is delivered by a web design company.


There are many websites development companies in India to choose from for your website development. A good, sturdy website brings more customers.

7 Benefits of PPC Advertising for your business

The one thing common between Google Ads, Microsoft Advertising, and Facebook Ads is that they all are Pay Per Click advertising platforms. Many online marketing companies in India are using these services to boost their sales and earning a considerable amount of profit.

In order to stay ahead of the competition, a business must adopt such smart services to enhance its sales and growth. Every business is looking for low-cost and high-impact advertising options and Pay Per Click is the answer. Today we will discuss the benefits of PPC advertising.


Pay-per-click advertising allows you to control your budget, targeting, and ad placements accordingly. With ongoing PPC campaign optimization, you will quickly find out the positive results between your budgets. When you use PPC advertising services, you do not need to pay for ad impressions or reach. It is one of the most effective ways to market your business.

Instant Traffic

It takes quite a while to create the brand image, which leads to heavy traffic for your products and services. Climbing the organic search rankings for keywords can take time. Organic growth is necessary for building a long-term brand, but sometimes you need quick results. PPC can design and implement a campaign for your business, which will start driving targeted traffic to your business instantly.

Proper Leads

You want to market to the people who are interested in buying the company’s goods and services. PPC marketing allows you to connect to the potential leads which can get converted into proper clients. There are many PPC services in India that are providing quality work to their clients.


Every company wants ROI. When the company pays an amount, they expect positive results. Without any profits from the investment, the company will not sustain itself. Therefore, it is best to market your products and services with the help of PPC. PPC has a sizable rate of ROI, and PPC campaigns are much easier to run.

SEO Improvement

There are online marketing companies in India and around the world that recommended PPC marketing to businesses all across the globe. PPC is a great tool for planning your SEO strategy. It allows you to test your keyword strategy before making any long term for your SEO. PPC allows you to create campaigns to improve your website content.

Social Media Enhancement

It is essential to have a strong social media presence and strategy. When you integrate your Pay Per Click campaigns with your search and social media, you can reduce your cost and gain more potential clients on multiple platforms. This trick is performed by different online marketing companies in India and across the world.


When you combine your Pay Per Click strategy with Google Analytics, you can create data for your potential clients, and you can run ads specifically to re-target the customers. The chances are high for your re-targeting strategy to work as the customers are familiar with the product and service provided by the company.