The landscape of marketing has drastically changed over the three decades. There are newer ways of marketing your eCommerce and business which leads to high traffic and more customers. There has been a boom in start-ups being created every day and bringing in more growth and business in the field.
Although we are familiar with the good old way of marketing, there is a lot more to learn about our new ways of digital marketing or any eCommerce marketing techniques. Today, we will talk about a handful of digital marketing or eCommerce marketing techniques to enhance the growth of your business.
In general, email was primarily used by universities and corporations to communicate on a professional level. It’s been a few decades with the existence of emails, but they are not going out of trend. Email marketing is a highly efficient tool for any business to use, but it is difficult to harness this tool.
Social Media Marketing
Social media marketing is the most powerful tool in marketing today. There is no active organization that does not use or run its business with the help of social media marketing. Social media marketing contributes to growing your brand and produces top-notch content for your brand and clients.
These days, everyone has a social profile on various social media platforms, and they follow their own set of artists and influencers. Influencer marketing works in this format, and it’s inexpensive compared to the traditional marketing techniques for new companies and start-ups. You need to get your products or services endorsed by highly influential people on various social media platforms.
Search Engine Optimization (SEO)
When you create a website to sell your products or services, it is important to have higher Google rankings for your website. It allows your company’s website to be easily accessible and visible to your potential customer. SEO (SEO Company in India) allows your website to reach its potential ranking and positions your website into a profitable venture.
You created your business, promoted it, but there is no feedback or customers. What do you do next? You re-target your ads. You can re-target your ads to those potential customers who showed interest by visiting your website or social media handles. You can create your next set of ads to specifically target those audiences or places.
What’s the one thing common in videos like Gangnam style, Pen Pineapple or memes? They get viral. Viral marketing is a newer and offbeat concept that makes a particular thing viral and trending all over the internet. It allows you to create a brand from the scratch and bring in a new way of marketing for your desired product or services.
Affiliate marketing is very similar to influencer marketing, but it works a bit differently. You get to recruit affiliates for your brand to draw in leads. You can hire salespeople who work on a commission basis, and you can decide on the commission. Google Analytics allows you to create customised links to track your sales made through affiliate marketing.