Now not at 30, but at 10; YouTube counts ‘engagement’ for YouTube Action ads for 10 seconds now!

YouTube recently made an announcement that it is changing the attribution criteria for TrueView for Action video ads. These ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads.

Continue reading “Now not at 30, but at 10; YouTube counts ‘engagement’ for YouTube Action ads for 10 seconds now!”