How can I use a CRM to my advantage?

Customer Relationship Management (CRM) software has become an indispensable tool for the web of businesses. The benefits of CRM software have stuck out to any business, from accumulating contacts to automating primary tasks. It can easily be an organized, and centralized Centre that correlates consistent communication both with customers and within the organization. This has become especially significant with more skewed shift to remote work.

The CRM software market reckoned a growth of 14.27% from 2020 to 2027, guided by consumer demand for improved customer service, automated engagement and more utilized customer experiences.

What is CRM software?

CRM stands for “customer relationship management,” a type of software that helps regulate businesses manage, trace and organize the integrated relationships with customers. A CRM speeds up the process of accumulating customer data such as user behavior, purchase records, the customer’s relationship with your business, and notes on sales interactions. The long-ended durability optimizes your sales-cum-marketing processes and refines customer service within your organization.

1. Improved customer service

Modern CRM software puts its hands on many functionalities, but the software was primarily designed to revamp customer-business relationships. A CRM functions through the list of contacts and assembles important customer information – like purchase records, demographics and past messages across all channels – and makes the segregation of information accessible to anyone in the company.

2. Increase in sales

A CRM tool can help you line your sales process in order, create a sales pipeline, automate primary tasks and decode all the sales data in one unified place, potentially triggering up sales and productivity. A CRM establishes a guided sales process that assures the employees of its reliability every time and that you can easily twitch as questions come up,

3. Customer retention

Once you’ve obtained and permitted leads, the tweak is to put in the necessary work to retain them as customers and encourage customer loyalty. High rates of customer turnover can have many adverse effects on your business, like broken cash flows, or lessened revenue

4. A Detailed chain of analytics

You may have a wholesome and strong customer database, but you need to decipher what it means and how to use it. CRM software typically has a built-in analytic capability to contextualize data, fractionalizing into actionable items and easily understood metrics. Metrics such as bounce rates, click-through rates, and demographic information help you in judging the sell-out of a marketing campaign.

5. Higher efficiency and productivity

Market automation technology is used in CRM software, which expedites meagre tasks like drip campaigns and frees up time and space to concentrate on work only handled by humans, e.g., creating content. The system also ensures that no errands slip through the cracks.

6. Concentrated information database

CRM software excels in providing a concentrated database with all details on your customers. This makes it convenient for a sales representative to notice which products interest a certain customer, for example. If the customer has already had interaction with the company, the CRM will comprehend records of that interaction, which future marketing efforts and sales can pitch. This retrieves your employees the agony of struggling through old files and records.

7. Structured communications with prospective customers

Lead nurturing can be an arduous and intricate process, with many strides and opportunities of connections. A CRM automatically masters the process, sending the employees notifications when they should ring the prospect while tracking every communication, from phone calls to emails.

Data organized by a CRM platform results in a better understanding of customers. With greater outreach, automation makes way. Of all the benefits of CRM software, using technology and data to fuel a more efficient company is one to be indulged.

What custom software solutions do I need for my company

On the brink of a business, there is a need for a variety of software’s to keep you up and running. Some of that software’s will be boxed software solutions that will function with utmost efficiency. Also, at times the software you could buy will not meet your requirements, which may actually hinder instead of help. How will you know the difference?

We define custom software development as the process of designing, maintaining, building, and evolving a software product peculiar to your business. Custom software solutions are precisely fine-tuned to your requests so that your wants meet the specific business needs.

In the earlier scenarios, the expenses of custom software development services made it a course of action primarily utilized by big corporations or heavily funded technology companies. Over time, the global technical landscape has altered with technological advancements catering to decreased costs and increased access to tech savvy teams. 

Software’s for A Small Business 

Small businesses often have the upper hand for the following types of software:

Examples of Custom Software

Custom software is a software solution that is tuned to the needs and wants of the customers it has been developed for. Consequently, innumerable possibilities exist when it follows the chain of different types of custom software. 

Advantages of Custom Software Solution for small businesses

Unlike offend solutions, it is not an arbitrary sequence of features, but is created tailor-made for your business services to satisfy your unique preferences and requirements. You will never be constricted by the features of custom app development and can fabricate particularly what you need. 

Simultaneously, you will never bear the indulgence of your software changing, perhaps even erasing your most utilised feature. The authority of your packaged software takes decisions for all the small businesses that are tailored to their solutions. As you have the autonomy of the only leadership for your software, you can monitor your software growth and directly gain from the advantages of a custom application.

A solution that is fit to the bone

Your company is idiosyncratic with technology needs that solve your particular issues and carry out your operations. When you design custom software, you ascertain how your applications will function today and in the long term. You manufacture those features and functionalities that you need as opposed to using a general set designated for a wider audience. This approach corroborates that your application is the best solution for your company.

Packaged software is more susceptible than a custom product

First, there is a bigger incentive for hackers when breaking into a dynamic solution used by thousands of companies. Also, the code is developed for off-the-shelf use and is broadly available, making the access easier than unique custom code, leading to marginalised data protection. Whatever be your industry, you want your sensitive information to have privacy. That is why your custom software will be curated with well-grounded data protection and a security approach created for your business.

What would be the efficiency level?

In a small business, your employees need to manoeuvre at maximum efficiency for your company to run profits. An experienced custom software company can help you assess and bracket project ideas that could bolster effectiveness through technological intervention. You can save up a lot of money by using a web or desktop application to finish tasks and omit different business processes from the workstream.

This technology is optimized for your business benefits, and it can make training and retaining employees with ease. Additionally, your employees can focus less on repetitive regular chores and invest more productive time on customer management with top-tiered clients. Designing custom software will not only be a profitable asset your business will own, but it will also be an asset to your employees for every-day efficiency.

What is an Intranet solution and Why does my company need one?

In today’s time, information drives most of the organizations. No matter which organizational industry you are in, the vitality of the information relates to your services, products, workflows, standard operating procedures, and way more. The flow of information at workplaces is so heavy that solving inter-communication, collaboration challenges, and employee engagement would require heavy tools. We need a one-way solution that flourishes business benefits within the budget and humble investment.

Modern intranets are dynamic in variety. They provide an open-ended platform to employees to stay connected, socialize, share knowledge, collaborate, access internal resources, and manage project tasks. But why do you need this?

Business processes get simplified

It is undeniable that pen-paper and email-based business processes are rather a tedious task. Working with the overflowing trays of papers is a very elaborate and error-prone procedure. This is where a modern intranet pops in and rationalizes the business processes automating most of them. This presents a collaboration of efficient time and energy while reflecting on higher productivity.

Communication is a two-way street

An intranet facilitates clear internal communication between groups and people, avoiding information-drops and misunderstandings. The co-workers can effortlessly transfer information and create bonds all across the organization. The intranet works as a mediator if there is a gripping participation by the employees. 

It minimizes search time

Intranet is a spider-web of well-organized navigation systems leading to numerous organized sites. If the content is concerned within multiple links, the employees tend to spend substantial time searching for the relevant information. And vigorous navigation is assisted by advanced global search options that surface a content-base as per keywords. This is the way most of the modern applications and search engines work.

A modern intranet on Office 365 allows employees to search through keywords, to find relevant documents, news, blogs, people, articles, and announcements, sites in an organized space. The whole advanced functionality eases the architectural planning of information.

A collaborative environment

Designing a first-grade business in the long run requires you to improve employee engagement and bring more substance to employees’ value. Collaboration is primary to business success. It not only drives employee engagement, but also augments business growth. With a merged platform, it’s rather effortless to share information across different organisational units.

A collaborative culture is particularly favourable when your team is scattered across different time zones and departments. The intranet becomes the most instrumental place for them to collaborate virtually and encourages them to put together task management, social conversations, and information. When the system brings all this together, the employees can invest more on the work that’s of higher importance and become productive.

Knowledge management at an ease

Before, employees used to waste their productive time in searching the relevant information as they had to filter through many cluttered inboxes and unorganised repositories. A knowledge base is a central platform that makes the information readily accessible and searchable. With a modern intranet, one can declutter and simplify the knowledge management process and limit the time users invest in search engine bars.

Flexible accessibility with mobile

With the ever-consuming need for mobility, the organizations need to offer flexible working solutions to the employees. Due to distant locations, or maternal needs, the employees often work on differing schedules. If they can access the relevant information on mobile hand-ready, this becomes an on-the-go solution. Adding to the flexible work schedules, the employees happen to require the dataset on client location, networking events, sales trips, or any other company events. A modern intranet sets you on, with the opportunity to take your office intranet solution on the road. For example, you can get push notifications on your mobile device to get access to information from any part, at any time. When real-time access to information comes in handy, it surely can make differences for productivity levels and employee satisfaction.

Best Practices for Developing Mobile Application in iOS

The process of developing mobile applications strengthens with acute observation and accumulated learning. Even as a trainee, you don’t have to falter behind. When you practice the best possible ways, you’re learning curve refines through a natural path. The learning process speeds up, and mistakes take up less space. Let’s put together the best practices that will help you create efficient IOS apps.

Prepare for the Journey

It’s quite common among budding developers to start coding immediately. It is a coherent approach, but it’s certainly not the best one. Application-crafting is a complex process, and you are bound to leave out a phase without consequences. Before coding is introduced to the team, you need to figure out the app’s building and which design patterns to work with. The typical structure for iOS applications is a Model-view-controller pattern.

Craft the documentation

You should have systematic documentation coating all components of the system. A comprehensive description of the preferred project outcome will help you in being on a straight track. Documentation of code makes way for a primary and reliable source of information about how and why things had been presented in a particular way. Business logic in bigger systems is a demanding affair to apprehend, and the readily laid-out documentation is a viable solution.


An unexpected occurrence for many app creators could be that they are bound to start thinking about branding and marketing before they actually sit down to code. Putting it into the App Store could be one of the best, if not the best way to make your iOS app accessible to all users. Being associated with such a big platform is that it gives your brand higher credibility 

The first thought should be about security 

The common security issue has to deal with mobile applications having access to data accumulated on mobile devices (tabs, smartphones). Your app shouldn’t be a gateway for scammers, who want to get hold of the data or take control over the device. Particularly, if your app involves online payments or needs to store and use personal information, security issues will frown upon them, resulting in fraud vulnerability. Inefficiently designed and coded mobile applications may lead to committed identity theft as well.

What about the backward compatibility

If you craft an iOS application in 2022, you need to be sure that it runs smoothly on iOS 14 released in December 2020. If you want to avail your iOS app to a broader range of users, you might think of considering backward compatibility. Backward compatibility conveys how your application would run on older versions of iOS, older iPhones and iPads.

Way to using XCode

An appropriate environment is required for Application development. As approved by many experts, Xcode could be the one. Why? It is the only iOS development environment officially sustained by Apple. It is the developer’s first choice if you strive to build a native iOS app. 

Xcode dispenses an intuitive user interface, authorises easy testing and bug-fixing, and spirited navigation. Most importantly, Xcode can be quite easily connected with GitHub for team cooperation and version control. There exists alternatives like AppCode, but it demands Xcode underneath, so it won’t be sensible unless you mostly need some custom-build features.

Simple but a powerful design

Apple has the land for great minimalistic design. This aspect is still under-searched by clients who buy iPhones, iPads, or Macs. If this is why people buy a new iPhone, then they will also search for the same in iOS apps. There is no need for an extravagant user interface design. On the contrary, your app will gain from something rather simple.

It’s helpful for the beginners to absorb the broad knowledge of specialists accumulated over the years, and their practices for developing a mobile application in iOS.