Customer Relationship Management (CRM) is a term that alludes to practices, strategies and technologies that organizations use to oversee and analyse customer interactions and data all through the customer lifecycle. The objective of CRM systems is to improve customer service relationships and driving sales growth to generate better outcomes. CRM systems consolidate customer information and document into a single CRM database, so business users can more easily access and manage it. These systems empower you to support relationships with clients and prospects to drive deals or manage long haul benefits. It additionally aggregates streams of information to surface insight that assist you to settle on better business choices.