The functionality of a website is the most important thing, which is true but not entirely.
Nowadays, there are a lot of things that come together to make a website successful. Website design is one of those important factors. That is why every company is now ready to pay a hefty amount for this.
Website design is a representation of your brand and your company. Therefore, you need it to be perfect and engaging. There are a lot of reasons why website design is so important for you, and some of them we have listed below.
1. First impression.
For a website, the first impression holds a lot of importance. A good website design gives the user a great first impression. If the user has a good first impression, he will likely go towards the content.
When a user enters a poorly designed website, the chances of him checking the content or even noticing its functionality becomes very less. Most likely, the user will immediately exit the website ignoring any potential of it.
2. Trust of users.
Building the trust of users on your website is very important. A user is most likely to build trust in a well-designed website rather than a poorly designed one.
Good website design helps you build the trust of the user. The information provided on your website will hold more credibility and trust if the user finds its website design intriguing and professional.
3. User engagement.
As we said earlier, that the first impression of your website matters a lot. Maybe some users will ignore website design at first. But, they will leave the site as soon as they got what they were looking for because your website is not engaging enough to keep them for longer.
A website with a good design will also have good user engagement, as people like to see appealing things, and in this digital era, a website is one of those things.
4. Important for your SEO strategy.
On-page SEO is one of those things you can not afford to mess up. If you mess it up, then your website ranking will always suffer its consequences.
5. For your brand image.
Your website is a representation of who you are as a business, and that is why you need to it be good. A website with a poor design will affect your brand, and not in a good way. People will think that your brand is outdated, uninteresting, and non-engaging, which you don’t want them to feel.
You need a good website design, which should look stylish, engaging, and fresh, everything which you think people should feel about your brand.
Now, do you understand why so many big to small companies spend so much on website design? Website design is as important as the other factors that are involved in making a website, maybe more important than some factors.