It has been rightly said that you don’t get a second chance to make the first impression. This idea is particularly true when it comes to internet marketing and online presence. In today’s fast moving digital world, people have no time to pause and put on a thinking cap. Every business wants to captivate their target audience in as little time as possible. A website is usually the first exposure that educates customers about a firm’s activities. It is a vital part in strengthening the online presence of a business.