Doing SEO for your website is not an easy task without having an expertise. But what can be helpful is that you can manage the little things which are highly significant & rank worthy. Check out these 8 Ways to Improve your SEO Ranking –
DO YOUR SEO THE RIGHT WAY!
Know what are the Do’s and Don’t’s of SEO to rank higher in the Search Engines.
1. Lack of Reporting
You have signed the contract with the SEO company and in it, there must be the reporting guidelines. If the company you are working with fails to give you reports, it is difficult to see the outcomes of their efforts. Reports are essential to watching the progress of your SEO campaign and how it is improving traffic, popularity, and even sales.
So, make sure you are getting what you agreed to in the beginning, whether it is quarterly or monthly reports. If the company fails to report you timely, then chances are high, that they are not doing their job properly.
2. Lack of Communication
Uninterrupted communication is the key. An efficient SEO company will always make themselves easily accessible to their clients, whether by phone, text, or via email. If you have questions, they should be ubiquitous to answer them. Having clear lines of communication when things are going as they should, and if they happen to go awry, is essential to any business relationship.
3. Lack of Social Engagement with Clients
We all know that Social Engagement enables us to gain faster brand awareness and at times, conversions too. It is indeed the quickest way to gain new potential customers.If your SEO company is not active on any of these Social Media Platforms, then there is no reason to continue working with them. It is essential for business growth and definitely maximizes SEO efforts, if they are not doing it, then it’s a big missed opportunity.
4. Lack of New Content
Being consistent with the content is the key. Adding new and innovative content to your site is significant to maintain rankings and gain new customers. New or updated content should continually be added to your website, and the amount and frequency should be decided upon in your contract. While SEO strategies are long-term, there is some work that must be done on a consistent basis.
So, if your company is not doing the SEO work up to the mark, then it’s time to fire them and hire a reliable company for fruitful work. Also, if you are looking for a reliable SEO company, then call us at +91 99100 70501.
We all know that a backlink is clickable text on a website that links back to your website. Even laymen with little SEO knowledge now know that backlinks are the key to ranking in Search Engines. More and more number of people are seeking audits for their website for removing the bad backlinks and enhancing the credibility of their website. Backlinks are basically “votes” from one website to another. In other words, if your website gets a backlink from a related website, the search engines consider that a “vote” for your website as a quality place to visit. Because Google uses robots to gather information and decipher the good from the bad, a backlink is a logical way to evaluate the value of a particular website for a particular keyword or phrase.
While it’s not a comprehensive all-inclusive set, it goes a long way toward improving the SEO considerations of a site’s overall inbound link profile.
- Have backlinks? Trust all of them? But not all of them can be good, right?
So, not all backlinks are good! Many SEO companies still regard backlinks to be good.That is because for a long time, google did not do anything for spammy backlinks but now this is no longer true. Companies which are still continuing to do so are losing big time because of this. Most SEO companies have never questioned the status quo of backlinks.
In fact, Google has found a way to catch spammy link builders and it is punishing those sites using spammy tactics. Backlinks have been treated as a positive ranking signal for so long that relatively few companies have evaluated how Google has changed its ranking scheme.
- Too many of them will be problematic
Too many backlinks are a problem. Google is no longer concerned about how many backlinks you have. It’s difficult to explain this to some SEOs because they cannot fathom that Google would make such a drastic change. However, through our research we have discovered that Google wants to see quality over quantity and if there are too many links built in an unnatural way Google will catch you and penalize your site.
Some tips as of how is a backlink considered most likely to be problematic:
- The site where the link comes from, is there purely to provide SEO links
- If a site even looks somewhat low quality
- If if the content is not well written
- If if the site is not relevant to your market
- If the link(s) is/are not directly within the main content of an individual page
- If the site name includes “SEO” or “LINK”
- If the page Title is irrelevant to your market topical focus
- If the page Title includes “SEO’ or “LINK”
- If the domain name looks odd (is made up of letter/number combinations for example)
- If the domain country is in a country outside of your target market
- If the link is on a “forum profile” page and was put there by your SEO vendor
- If it’s a “directory” that has lots of links on that page to sites not relevant to your market
- If it’s a “directory” that has entries where the name of the sites listed is mostly keyword stuffed nonsense
- Why is Anchor Text Important?
SEO-friendly anchor text is succinct and relevant to the target page (i.e., the page it’s linking to). The anchor text for your backlinks is also extremely important. It is the hyperlink display which links back to your website.
- Site Quality & Content is Supreme
Google wants to see links coming from high quality sites that are associated with the outbound link given. It is important for you to have links from the websites which are relative in nature. For example, if you are a Software Development Company and you are getting links from a movie website, then something would seem fishy to the search engines. There doesn’t seem to be a connection b/w the companies, so for what reason will it have your backlink.
- Spammy Backlink are harmful
Spammy Backlinks do the real harm to your website. The longer you allow the spammy techniques to continue, the more work you will have to get those spammy links removed. If you notice that your current SEO service is building spammy backlinks, you should notify them immediately and discontinue service. These spammy backlinks tactics will harm your rankings and will be costly enough to get removed. If you want to identify the bad backlinks, then
there is a simple tip that will help you identify those bad backlinks, “If I as a user were to visit this page, would I click on this link?”. If it’s a no, then get rid of them. This is how google differentiates b/w good and bad backlinks. So, be honest and identify those links which are not credible for your website. The more people that click and stay the better quality the link is.
Meta Descriptions make a lot of sense when it comes to ranking high in Search Engines. So, what are Meta Descriptions? In easy words, these are the short excerpts which are written for making the Search Engines aware, that the content is relevant for the user’s search query.
You can easily find the meta descriptions in the search snippet. While you add the information which is relevant for the customer to soak in – what happens is, google looks for manually written descriptions, before it looks for anything in the body of your content.
“They are like a pitch that convince the user that the page is exactly what they’re looking for.”
–In the event that a page’s content is not the most relevant source based on the user’s query, Google will then turn to the manually written meta description to display in the search snippet–
Other than this, the writer or anyone who posts the blog needs to make all the meta description content within 160 characters. It actually needs to fit in and have the relevant keywords in it – Caution: Keyword Stuffing in Meta Description should always be avoided.
It should be actionable, in an active voice. If you consider the meta description the invitation to the page, you can’t just make it “A mixed metaphor describing a non-existent, yet implicitly high level of qualification.” That’s a dull description. I’ll explain using some examples later.
With that being said, it has become more important than ever for site owners to write good meta descriptions.
“Good meta descriptions are short blurbs that describe accurately the content of the page.”
The most common problems site owners need to watch out for when creating meta descriptions is neglecting to create them at all. Another issue is using the same meta description for all pages across the site. Another problems could be creating Spammy – Fraudulent and Flowery websites, which do not serve the reader’s purpose.
Generally, it is required that the Mets Descriptions should fit within ‘160 Characters’ only – but varies with the fact that on which device is the content being viewed on.
Being an important part of the SEO, Meta Descriptions are hard to tackle for a laymen – because you need to exactly provide the content which Google thinks is subtle enough to prove its relevance.
Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are actually a webmaster’s opportunity to advertise the content to searchers and decide whether the content contains the information or not.
A page’s meta description should intelligently (read: in a natural, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.
So, for ranking higher in the SERPs, it is important to add the meta descriptions properly. For more SEO related help and blogs, keep visiting us. Also, if you are looking for SEO service or any other digital marketing service, then feel free to visit mag-corp.com OR call us at +91 99100 70501.
Increase your website’s traffic with the most effective SEO tips mentioned in our infographic.
eCommerce websites are quite overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. So, just with a few tactics you can easily elevate your eCommerce business to next level.
To make any website rank higher in the search engines, SEO done correctly acts like a magical wand. It is a powerful tool for any website to increase its rankings. When the revenue increases and so does the traffic, then it is all the result of the organic traffic and additional SEO strategies. Which is why it should be followed by the eCommerce stores to show up organically in the search engines.
So, just with a few tactics you can easily elevate your eCommerce business to next level.
-Shape your content by analyzing the data–
Successful eCommerce companies use search & analytics data to shape their SEO strategy. This is important to do so because you a business’ motive is to serve its customers’ needs. These days many successful eCommerce websites gain an advantage by doing their research before formulating a customer-centric SEO and content strategy. So, it is a must for them to provide and promote what people are searching for on Google by carefully studying search terms, phrases and keywords.
“In easy words, if you don’t target your audience and cater to their needs, then chances are, that your business will never serve its purpose.”
Try to target and mirror your content in regard with what your customers want-what their requirements are.
You can use adwords for this purpose, to search what your customers are looking for and relatively too. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for.
Addressing them promptly and clearly gives their visitors a great experience because they feel understood and cared for.
-Make way for Content Marketers
Prefer hiring a Content Marketer, who is able to produce and promote your content. Their content strategy is based on search data. Make sure they are consistent with it and they facilitate cross-team cooperation and get everyone involved right from the planning and implementation stage. They keep all key players informed about progress and future plans so that everybody is on the same page.
-Strategize the SEO according to the unique demands of eCommerce Websites
Ignoring SEO is like sending your customers to your competition. Knowing that content and SEO must be integrated, it’s time to shift your focus to whatever drives business results and achieves business goals. So, always strategize keeping SEO and eCommerce simultaneously in consideration. Proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.
So, if you still believe that eCommerce SEO is just a passing fad, then it will only leave you struggling behind the pack. But if you want to lead the pack, then feel free to visit our website mag-corp.com for SEO related services and eCommerce Website Development. You can also call us at +91 99100 70501.