eCommerce Web Development
Want to promote your brand and boost your eCommerce sales? If yes, then know how can SEO strategies help you in boosting your brand and generate better results.
Mobile Phones are now an important part of our lives. They are not just limited to their base tasks (calling/messaging) but now also play an important role in allowing people to shop online at eCommerce Website, mostly through mobile apps. So, if you are thinking about getting your eCommerce Store the required recognition and ROI, then know the reasons behind ‘Why does your eCommerce Store need an app?’.
Having a successful eCommerce store is like having a booming business today. India’s eCommerce arena is expanding at a faster pace. According to a recent estimate, it is set to grow from US$30 billion in 2016 to US$100 billion in 2020. And for obvious reasons the credit goes to M-Shopping as well.
Mobile eCommerce has gigantically acquired a greater share in the Indian eCommerce arena and thus have made India, the second largest country of mobile users after China. According to the estimated data, India had a whopping 450 million internet users in 2016, which shows how many potential customers and opportunities are there.
Now that, it is a great time for the online retail industry and get into eCommerce, you always need to look at the basic requirements of starting a full-blown eCommerce Business in India:
Start with building your ‘Online Store’:
Go ahead and invest in a website. A paid domain and hosting service will easily turn up on search networks, thus adding to business.
These days, you easily have web hosting service providers offer basic website creation and hosting services at competitive rates, along with logistical and technical support.
They also help with different aspects such as product catalogues, seller support, customer support, payment gateways, logistical services, etc. You must, absolutely, make sure that your website is mobile friendly – it is definitely an area to capitalise on.
But for having a successful eCommerce Store, then you will require Magento eCommerce Website Development Service.
Get a Secured Payment Gateway:
Payment Gateways are software and servers that transmit transaction information to acquiring banks and responses from issuing banks (such as whether a transaction is approved or declined). Essentially, Payment Gateways facilitate communication within banks. There are a few basic types of payment gateways available for eCommerce businesses in the country. Compare the various gateways available and choose one which suits your business structure and revenues.
Payment gateways integrated with a local bank are easy to adopt and a more viable option for smaller businesses or startups.
Hosted payment gateways are usually easy to implement and the seamless transactions add to a great customer experience.
Non-hosted payment gateways or API gateways are not redirected to a different web page or server to complete a purchase.
A Pro Tip: Include options for cash payments as they are still a popular and convenient mode of transaction for many.
Pay Attention to Search Engine Optimization:
SEO is the must-for-survival tactic for your eCommerce business needs. It is a must for you to implement SEO strategies and for your website in order to rank higher.
So, make sure you optimize every product and section names to help them turn up organically on search engines.
As we know, that “Organic searches are one of the driving forces of sales”. Do not forget to use keywords based on trending searches by customers.
Social Media Marketing is now a necessity, not a choice: Easily targeting your audience should be business motto. Now that a large chunk of world’s population is on Social Media, then you too have to make an absolute presence of your business and go social. If you need continuous growth in sales (which obviously everyone wants), then for that you need to make sure that your brand has a recurring presence on social media which will build a strong audience base, hence boosting the sales.
- You should thoroughly monitor social conversations and searches related to your business and make an attempt to adopt the emerging demands of your customers. As, this credibility of yours is eventually going to increase your sales & the customer base.
Make sure to specify the T&C applied to your eCommerce Store: Having an eCommerce store is the top notch game which needs constant updates and maintenance for good user experience. So, have your T&C laid out and reached out to your audience, so that it doesn’t create ruckus in your audience’s life and maintains your brand’s credibility.
For this, create a section on your website comprising of all the different policies and conditions applicable to customers. For starters, your T&C of service must include the following:
Product return, replacement and refund policies, Shipping and delivery policies, Purchasing policies and conditional criteria for purchase, Payment and security policies.
So, these are the basic things you need to look at before starting an eCommerce Store. Also, if you are looking for Magento eCommerce Store Development, then feel free to visit our website Mag-corp.com OR call us at +91 99100 70501.
eCommerce websites are quite overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. So, just with a few tactics you can easily elevate your eCommerce business to next level.
To make any website rank higher in the search engines, SEO done correctly acts like a magical wand. It is a powerful tool for any website to increase its rankings. When the revenue increases and so does the traffic, then it is all the result of the organic traffic and additional SEO strategies. Which is why it should be followed by the eCommerce stores to show up organically in the search engines.
So, just with a few tactics you can easily elevate your eCommerce business to next level.
-Shape your content by analyzing the data–
Successful eCommerce companies use search & analytics data to shape their SEO strategy. This is important to do so because you a business’ motive is to serve its customers’ needs. These days many successful eCommerce websites gain an advantage by doing their research before formulating a customer-centric SEO and content strategy. So, it is a must for them to provide and promote what people are searching for on Google by carefully studying search terms, phrases and keywords.
“In easy words, if you don’t target your audience and cater to their needs, then chances are, that your business will never serve its purpose.”
Try to target and mirror your content in regard with what your customers want-what their requirements are.
You can use adwords for this purpose, to search what your customers are looking for and relatively too. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for.
Addressing them promptly and clearly gives their visitors a great experience because they feel understood and cared for.
-Make way for Content Marketers
Prefer hiring a Content Marketer, who is able to produce and promote your content. Their content strategy is based on search data. Make sure they are consistent with it and they facilitate cross-team cooperation and get everyone involved right from the planning and implementation stage. They keep all key players informed about progress and future plans so that everybody is on the same page.
-Strategize the SEO according to the unique demands of eCommerce Websites
Ignoring SEO is like sending your customers to your competition. Knowing that content and SEO must be integrated, it’s time to shift your focus to whatever drives business results and achieves business goals. So, always strategize keeping SEO and eCommerce simultaneously in consideration. Proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.
So, if you still believe that eCommerce SEO is just a passing fad, then it will only leave you struggling behind the pack. But if you want to lead the pack, then feel free to visit our website mag-corp.com for SEO related services and eCommerce Website Development. You can also call us at +91 99100 70501.
Moving online is a necessity for businesses of any kind today. Being a developing country with extreme talents, India has emerged as a promising destination for IT outsourcing. If you are thinking of having a marketplace online, then Magento eCommerce platform is the perfect choice for you. But if already using Magento and have an eCommerce store, then it is really important to continue boosting its sales. But how?
In this current age of technology, a mobile site isn’t just important—but necessary. As a fact, most of the online shoppers invest their time in internet, through mobile itself. Mobile now accounts for around 65% of eCommerce traffic, which is more than the half of it. So, knowing this fact, it is essential to focus & invest our strategies and time to making our eCommerce site mobile friendly, hence resulting in boosting sales.
So, we have a few tips on how to boost your Mobile Magento E-Commerce Sales:
Invest in great User Experience: Having an easy to use Magento ecommerce store is important for both desktop and mobile sites. This affects how your site ranks in mobile search and eventually pleases your customers too.
The audience loses interest if they do not have a good user experience on your website, hence a loss in ranking will lead to decreased traffic and sales overall. Making sure your Magento store is mobile-friendly is simplified with the use of extensions. Mobile users are all about speed. Make sure your page speed and checkout process are quick and seamless with required extensions to improve site performance. Also, to enhance your site’s navigational properties, optimize the customer experience with site search.
Focus on Increasing Your Mobile Audience: Marketing specifically to mobile users can be helpful in your goal to increase sales. As you would for a desktop site, you should have a specific strategy geared toward your mobile shoppers. Create specific landing pages and campaigns that target and encourage mobile users to visit your eCommerce store. For noobs, you must know that this can be strengthened by paid search and display advertising, hence strengthening your brand’s presence on the internet.
Understand the market trends: When the stores are closed, customers continue to search for products on their mobile devices. MOBILE PRODUCT SEARCHES HAVE INCREASED MAJORLY OVER THE YEARS AND HAVE RESULTED IN HUMONGOUS EXPANSION OF eCOMMERCE STORES.
So, what are you waiting for?
Mobile devices have become powerful for holiday shopping—you can watch product demos, compare brands, and view photos on the go. But while shoppers are browsing eCommerce site during this busy time, make sure you’re at peak performance from a technical perspective. Additionally, make sure that both your ads and the site include all relevant product information for the shopper-so that they already have an insight to what your services are.
Make your way through the mediums: Mobile is weighted heavily toward visuals over text, so factor that into your product descriptions, photos, and home page. Use all the social media (mediums) to increase your brand presence and generate traffic to your website, hence boosting your eCommerce sales. Social Media Engagement: Start conversations and foster communities through Facebook, LinkedIn and Twitter—social mediums where apps are used more proficiently than the websites—and increase your new customer base with brand awareness. Social Media Advertising: Once your social communities are buzzing, contribute to your sales volume by publicizing specials, coupons, new products and more across the cost-friendly advertising platforms on these mediums.
Hope these tips help you to boost your eCommerce store’s sales and also if you are looking for Magento eCommerce website development, then feel free to contact us at mag-corp.com or call us at +91 99100 70501.
If thinking about expanding your business with the help of an eCommerce store, then Magento is what strikes your mind. But another thing would be ‘WHY’ should you go for it; So, this infographic is going to tell you the main reasons as of ‘Why use Magento for eCommerce Development?’.
eCommerce exposes your business to millions and millions of potential customers, who are waiting to buy your products and services online and Magento is one of the most widely used and cost effective eCommerce platform, which can help you multiply your revenues exponentially. This infographic, put together by us at MAG Studios explains the advantages of using Magento and the ease with which you can setup your eCommerce store.
It is the customer base that is at the root of all successful businesses. Every business aims for a platform that enables it to offer better customer experience, improve productivity and increase sales. It wants to be easily visible and attract potential customers. One such effective platform is the Magento E commerce that has brought a revolution in the e commerce business segment.
If you desire to expand your customer base and increase sales, opt for Magento web development in India. Being a developing country with extreme talents, India has emerged as a promising destination for IT outsourcing. Here are some of the advantages of using Magento for your e commerce business.
A Secured Platform
Magento is a robust platform that enables you to store your customers’ confidential data that include their financial information as well. Despite the fact that cybercrime is growing at a rapid pace, Magento has always managed to close any security loopholes that ever surfaced. Magento keeps on releases security patches for any sort of vulnerability no matter how negligible.
Better Features And Functionalities
It is a rich platform with countless features and functionalities that aim to offer a pleasant e commerce experience. Some of its best features include shopping cart, layered navigation, email list, wish list, product comparisons, SEO friendliness, etc. These are the key features that ensure a great user-experience for your customers thus proving advantageous for your business.
Magento has something to offer to every business. Depending on whether yours is a small or large business you can opt for Magento Go or Magento Enterprise. The versatility of the features enable everyone to run a successful e commerce business. Moreover, the platform is flexible to wide varieties of payment gateways such as Paypal, Worldpay, Google Checkout, etc. It also supports checkout by Amazon unlike other platforms.
Optimization is a breeze with Magento’s numerous functionalities that allow you to improve your search engine rankings. Managing various aspects such as content duplication, page traffic, landing page, etc. are easy to carry out on Magento-based websites. So if yours is a Magento-based site, it has a higher chance of getting indexed by the search spiders.
Multiple Store Management
You can manage multiple stores from a single administrative panel. Its unique product catalogue enables you to create and manage more than one store with great ease and accuracy. This was earlier a challenging task but Magento has simplified the process tremendously.
Google Services Integration
You can integrate a number of Google services with your Magento website such as Google Adwords, Google Analytics, Google Checkout, etc. This not only improves the efficiency but also doubles the productivity. You can analyse traffic, produce content based on potential keywords and process orders with ease.
Magento is a free and open source platform which creates immense scope for further development. The more efficient it gets, the stronger will be your business strategies. Since it is free, it is easily accessible to all so you can give a great start even if it is your newly-started business.
Magento web development simplifies your business and allows you to offer an improved customer experience. You can attract higher number of target audience, promote your brand and increase your sales in a short span.
Magento developers in India have specialized skills needed to design, implement and maintain such websites. Professional firms cater to both domestic and offshore clients through their dedicated teams of developers, designers and marketers.
For further information on Magento development, feel free to visit Mag Studios.
Our Contact Number : +91 – 99100 70501
You can also send us an email at : firstname.lastname@example.org