Google is changing its algorithm with time, and every year it is getting more intense and complicated for people to rank their websites. Most people think they completely understand how the Google algorithm works. But, to be honest, they don’t, no one does.
For a better website ranking, there are a lot of factors that you need to keep in mind. Each one is important for a higher ranking. To help you understand better, we have made a list of those factors which are most important for an SEO ranking.
1. Content quality.
For Google, content is the king, and will always be. A website to rank higher requires good quality content.
Google holds an 85% share of search queries on the Internet, and that is why with each update it is getting more content-oriented. Google knows that good quality content is the only thing that visitors look for in a website. A website to rank higher on google search result page, it needs intense and engaging content, as it is the most important ranking factor.
2. The keyword factor.
The keywords have always been an important factor for websites. A Seo company focuses more on keywords than any other factor, as they know keywords are the quickest way to rank a website higher.
To rank a website, you need to optimize more relevant keywords you can because a large amount of organic traffic a website receives is because of keywords.
3. Good quality backlinks.
A common mistake most websites make is thinking that the quantity of backlink is the most important factor, but to be honest, it is not. The quantity of backlinks is not important, but the quality of those backlinks holds the utmost importance.
Good quality and relevant backlinks would be better for your website because they will bring you more relevant user traffic.
4. Mobile-friendliness of a website.
Mobile users are increasing every day. Nowadays, a website gets more traffic from mobile phones than computers, laptops, or any other handheld device.
Search engines are giving more importance to mobile-friendly websites. Therefore, if you will hire an SEO company, they will also work towards making your website mobile-friendly, as they know the importance of it.
5. Visual representation.
Video marketing has been booming for the past 2-3 years. It is a better way to spread awareness through your content. Instead of providing relevant information to your customers, you can just show them through videos.
There are many websites out there that provide youtube videos along with written content for easier understanding, which creates a good impact on your visitors. Videos are one of the most underutilized tools in SEO. But with Google penguin and panda updates, people have started to realize its worth.
6. Speed and optimization.
In the 21st century, people are often in a hurry. Speed has become an important factor for them in terms of choosing anything.
Your website’s speed is very important to keep your ranking high, as we know how much people hate slow websites. Hire an SEO company, as they will optimize your website, thus improving its speed.
7. Brand power.
No matter what type of sector or industry your business falls in, a company with a good brand name will always dominate the market. It is true for website rankings as well.
A brand image is very important for a website, as it makes a good impression on google algorithm. An SEO company uses SEO strategies to make a brand more visible.
8. User Experience.
A website with bad user experience will likely fall in google rankings, as most users won’t come back to a website, which doesn’t function properly.
The user experience of a website needs to be good to keep the traffic coming. No matter how many relevant keywords you target, or how many numbers of backlinks you use. If the user experience of your website is poor, it won’t take time for it to fall in the rankings.
These are some of the most important SEO ranking factors for a website and if you failed to focus on even one. It will cost your website a lot in terms of traffic, ranking, and visibility. Therefore, make sure your hired SEO company gives importance to each one of them.