If you know what SEO is, then you may know its mystery too. Well, some digital mysteries don’t have an ending or any dynamic conclusions. The mysterious questions lingering on our minds all the time is ‘WHAT ARE SEARCH ENGINES LOOKING FOR?’ or ‘HOW CAN ONE BUILD A WEBSITE WHICH IS EASILY ACCESSIBLE AND TRACEABLE FOR SEARCH ENGINES AND AUDIENCE?’ or ‘HOW CAN SEO MAKE ANY WEBSITE’S PRESENCE TRACEABLE?’.
The purpose of SEO is to create a great, smooth and easily accessible user experience. The actual task is to communicate to the search engines your intentions (content), so they can recommend your website for relevant searches. SEO will help you position your website properly to be found at the most critical position in the SERP or when people need your site.