Make a list of the potential ones: It is really important for you to search for the potential Pay-Per-Click Agencies, starting from seeking recommendations from your professional clients-colleagues-mentors as referrals. The major role in this agency-hunting process is played by google; Let the search engine provide you ample amount of potential options & then you can shortlist the ones that meet your business demands.
Start making the comparative cut: Now that you have shortlisted the potential agencies, it’s time for you to evaluate the cost effectiveness. Make sure of what service your agency will be providing you-how will they boost your business-what are their strategies and whether or not, is their service worthy of your investment. Refine your list to leave out the unsuitable ones & move on to the next step.
Have an Interrogatory Approach: Conduct the interview/meetings with the shortlisted agencies and know about them (F2F approach). Asking questions from the agencies is a really important step while choosing the right one for the business. Always have a questionnaire prepared for the agencies in prior; also your proposal should be laid out in a manner that addresses both your company’s marketing goals as well as your overall expectations for the partnership.
Some sample questions such as:
1. Can you explain your Keyword Research Process?
2. How will you get my company ahead of its competitors?
3. How is your company different than others? Also, is it possible to get a look at a case study?
Analyse the facts & stats again: By this stage, you are now ready to choose the ‘one’ agency that matches your demands-is in budget-suitable to your company culture. But before getting into the big deal and elevating your business onto higher level, again go through the facts & the stats of their quarterly performances. You need to make sure that this whopping decision of yours serves as a boon & not a bane.